DemographicsNow Public Library Business Resource

New Customer Data Upload Feature for DemographicsNow! Business and People

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

On October 16, the new customized reports will be available to business owners through DemographicsNow! Business and People. The EZ Reports tab (formerly “Report Wizards”) will have several new reporting options where users can upload their data securely and blend it with demographic data, creating a report with valuable insights. The existing custom geography selection functionality provides the ability to input a single target location and to define trade areas.

What this means is that your local entrepreneurs can learn more about who is currently being served by their business, and who isn’t, so they can make adjustments in their products or services to grow their customer base and increase revenue.

DemographicsNow accepts address data in XLS, XLSX, or CSV formats. Checkboxes are used to customize the analysis, like to limit by geography.

  • Customer data fields include:
    • Customer Name/ID
    • Address
    • City
    • State
    • ZIP
  • Business (for B2B) data fields include:
    • Location/Store Name
    • Address
    • City
    • State
    • ZIP
    • Revenue (optional)
    • 8-digit SIC codes can also be pulled from an SIC tree (optional)

 New Reports and Descriptions

    • Target Location Map shows:
      • Target Location (red star)
      • Trade Area(s) (default colors)
      • Existing Customers or Businesses both within map extents (blue circles. labeled in map with “Name/ID”)
      • Roads
      • Legend
    • Customers Table includes uploaded customers within the map extents (sorted from closest to furthest (distance in miles) or lists all uploaded customers regardless of geography.  The table contains the following data items:
      • Name
      • Address
      • Distance (miles) to target location
      • Drive time (minutes) to target location up to 60 min
    • B2B Locations Table includes business locations within the map extents (sorted from closest to furthest (distance in miles) or lists all uploaded customers regardless of geography.  The table contains the following data items:
      • Name/ID
      • Address
      • Distance (miles) to target location
      • Drive time (minutes) to target location up to 60 min
    • Mosaic Target Location Segmentation Report lists the household makeup of each Mosaic segment for the user-specified target location based on block group. This report is sorted by household count descending, includes target location and trade area description as a header, and returns the following data fields:
      • Rank
      • Segment ID (linked to description)
      • Segment Name
      • Household Count
      • Percent of Total Households
      • Population Count
      • Percent of Total Population
        Note: the corresponding graph will only show Household counts.
    • Mosaic Customer Segmentation Report identifies the target Mosaic segments for the uploaded customers. Customers are profiled against Experian Mosaic Distributions data that uses dominant cluster per block group methodology.  This report is sorted by household count descending and returns the following data fields:
      • Mosaic Cluster with a hyperlink to Mosaic segments descriptions
      • Cluster – Mosaic Group
      • Population Count (population of each Mosaic cluster grouped by Block Groups)
      • Percent of Total Population
    • Executive Summary Chart demographic report provides standard demographic information within the trade area of a Target Location.
    • Business List Map shows relevant businesses colored by the chosen SIC codes within the specified trade area around the user-specified target location.
    • Business List Report, based on selected SIC codes and the trade area,  lists businesses within the selected trade area(s) that match the selected SIC code, ordered by the distance from a Target Location:
      • Business Name
      • Employee Total
      • Employee Here
      • Distance from the Target location (in miles)

      A case study of how customer data helped a small mobile business with its planning is coming soon!

Plus, Enhancements to Existing Functionality!

  • Navigation: All apps are available from a single drop-down menu.
  • Download multiple reports: Option to download multiple demographic reports  once.
  • Map outlines: Instead of shading, bold red outlines will show a selected geography.
  • Single standard geography selection for all apps.
  • Renaming Wizard: The “Report Wizards” tab is more descriptively named  “EZ Reports.”
  • New capability for spatial files in KML, SHP and YXDB file formats. This advanced option, also in the EZ Reports tab, has 2 options, downloads and uploads:
    • Advanced download provides the following file formats:
      • YXDB (unzipped)
      • KML (unzipped)
      • KMZ (zipped)
      • SHP (only zipped)
    • Advanced upload will provide the following file formats:
      • YXDB (unzipped)
      • KML (unzipped)
      • KMZ (zipped)
      • SHP (only zipped)
        Note: Uploaded file will become an active geography by default.
      • Retired Reports: “Census 2010” and “ZIP Territory Map” are no longer available.
      • New Data Feedback Form: Users can report incorrect or missing addresses under Data Feedback under Help & Info.

 

Empower Your Entrepreneurs, Local Business Owners, & Business Researchers

Whether they’re collecting data from through eCommerce transactions, web forms, Square, or another customer database, DemographicsNow! can provide deeper insights, map customers, and help uncover gaps. They may not believe they get all of this power and intelligence for free through your library… so tell them often!

Business students can also get a leg up with customized reports for their research needs and projects.

If your library doesn’t have DemographicsNow! Business and People, contact your Gale Rep for a free trial!

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