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Getting to Know the Business of Business

Posted on March 4, 2016

By Tina Creguer

  • Jamie is a new marketing manager for her company. She needs to find detailed information on companies in her field and get up to speed quickly about the competition.
  • Ali is graduating with his MBA with a concentration in finance in seven months. He doesn’t want to wait too long to identify potential employers. He’d like to begin to pinpoint companies in the industries that interest him most.
  • George, a veteran business analyst, has been asked to conduct a full review of a few key competitors’ revenue and forecasted growth for the president to use in an upcoming board meeting.
  • Jorge is a high school student doing a project on Fortune 500 companies in his state. He’d like to find out when the companies were founded, what they make, and where they operate.

In every case, there’s one resource that can connect patrons to the information they seek: Ward’s Business Directory.

This comprehensive, one-stop resource provides information about thousands of companies active in the U.S. – both public and private.  Users can easily pinpoint and aggregate company name, contact information (including email and URLs), type of company, operating revenue, number of employees, SIC and NAICS codes, company description, and much more for nearly 111,000 companies, 90% of which are private.

Volume 8 provides national rankings by sales within NAICS codes at the 5 and 6-digit level. This volume provides the total number of companies, sales, and employees for each SIC and NAICS industry—the data needed to estimate market share more precisely than in other business directories.

Ward’s Business Directory is available in print or eBook via Gale Directory Library; making it available to your patrons 24/7. Users can even generate lists, analyze trends, and search across other Gale online directories to compare and compile needed information.

To support your library users’ need for current business information, request a free trial of Ward’s Business Directory and other GDL directories today.


tina.creguerAbout the Author

Tina has been a library fan-girl since childhood, when she visited weekly with her family.  She can be found many mornings standing outside her hometown library at opening time, waiting to nab a study room.



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