DemographicsNow Public Library Business Resource

New Reports and Enhancements to DemographicsNow

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People  have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

  • New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

Three new EZ reports were added to Demographics Now: Business & People!

  • Sizing Your Market—Calculates the market size based geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized CAPE variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
  • Choose a Location—Displays information about competitors around up to 5 potential business locations including number of competitors, competitor’s sales total, and the number of out-of-business companies.
    • User inputs geographies and the NAICS code or description. They can also filter other criteria, including locations out-of-business.
    • The output report contains:
      • A business report for each geography, including market size, competitors’ sales total, number of competitors, and number of out-of-business companies.
      • A map of competitors for each location and an optional custom report and Demographic Detail Comparison Report.
  • Assess Market Risk—Compares up to 4 potential business types with key competitor information and out-of-business companies.
    • User inputs up to 4 geographies and business types.
    • The output is a bar chart showing the percent of business failures for each business type and geography and a report for each selected geography and the entire US with:
      • Number of business failures
      • Total businesses
      • Percent (%) of failures
      • Business Failure % for the entire US’
  • Other enhancements include:
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

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