New Encyclopedia Describes Successes and Failures of Market Trends, Strategies and Initiatives

FARMINGTON HILLS, Mich., Nov. 30, 2006 – Thomson Gale, part of the Thomson Corporation (NYSE: TOC; TSX: TOC), announces the release of Encyclopedia of Major Marketing Campaigns.

The Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. To address the growing need for information that describes successes and failures of market trends, strategies and initiatives, the Encyclopedia’s entry articles look at the advertising campaign’s or market initiative’s historical context, target market, expected outcomes, competition, marketing strategy, development hurdles and the outcome of the campaign — what worked, what didn’t and why.

Entries average 2,000 words in length. Each entry ends with further information, such as references to competitors and annotated citations to relevant campaigns and periodical articles.

The companies and campaigns featured in this edition include:

• American Express: Portraits
• Borden, Inc: Elsie the cow
• The Coca-Cola company: "Always Coca-Cola"
• DeBeers: "A Diamond is Forever"
• General Mills: "Breakfast of Champions"
• Kellogg Company: "Snap, Crackle and Pop"
• Legg’s: "Nothing beats a great pair of leg’s"
• Maxwell House Coffee Co.: "Good to the last drop"
• Merrill Lynch: "The difference is Merrill Lynch"
• Seven-Up: "No Caffeine, Never Had it, Never Will"
• US Army: "Uncle Sam – I Want You"
• US Department of Transportation: “Friends don’t let friends drive drunk"
• Wrigley’s: "Kiss a Little Longer"

Other features include photos and illustrations and a master index.

For more information on the print or eBook version of Encyclopedia of Major Marketing Campaigns, contact Vanessa Birch at vanessa.birch@cengage.com.

About The Thomson Corporation and Thomson Gale

The Thomson Corporation (www.thomson.com), with 2005 revenues of $8.70 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate e-learning and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn., Thomson has approximately 40,000 employees and provides services in approximately 130 countries. The Corporation’s common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC). Thomson Gale™ (www.gale.com) serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats – books and eBooks, databases and microfilm.