The Sizzle » Marketing Resources

10 Ways to Help You Drive Usage

admin — Tue, 21 Oct 2008 16:17:02 +0000

We know the paradox you face: budgets are tight, yet people need libraries more than ever. At Gale, we’re eager to help extend the value you receive from us.

In the attached PowerPoint below, we offer ten ideas that we can implement together to ensure that your database and eBook usage shoots through the roof. These suggestions illustrate initiatives Gale is taking to help you double usage of your Gale databases in the coming months, bringing more value to your library.

By focusing on the needs of your patrons and bringing more power to users, Gale helps you increase the value of each resource you receive from us.

Please peruse the PowerPoint and let us know what you think. We are also very interested in hearing about the best practices you have already used in your library to drive usage. By sharing these with others, we can share our strength.

Here’s the direct link: Download rules_that_drive_usage.pdf

Save the World — From a Library Desktop!

admin — Tue, 08 Jul 2008 13:18:01 +0000

We’ve all settled down after an envigorating ALA. If you didn’t get a chance to come by the Gale booth to "get engaged," here’s an opportunity to catch a glimpse of what everyone on the floor was talking about. Gale announced the launch of Global Issues in Context, an extremely inviting new product that allows people to get involved in the world they live in, taking action on issues that matter to them the most. Global Issues is a collection of hundreds of articles, publications, videos and audio files put together by international experts. It covers all the major issues that affect the world today, but provides them with international context — offering content published in other countries as background. Users learn about geography, cultures, customs and current events in one, engaging environment. Further, people are able to take action and get involved in their community when they find an issue that they are passionate about.

Check out this great new tour that gives you a glimpse of the product. For more information, including pricing, call us at 1-800-877-4253.

http://www.gale.cengage.com/media/training/GlobalIssues_7_6_2008/Global%20Issues%207_6_2008.htm

Increase the usage of your databases twenty-fold

admin — Thu, 08 May 2008 16:24:42 +0000

Gale is on a mission to double the usage of our databases within the next 12 months. One library, Tampa-Hillsborough County Public Library in Florida, is making this wish come true. In fact, by adding a PowerSearch search box to their home page, they saw their usage increase by twenty times. Yes, that’s right… twenty!

Because of this, we have created a new widget to allow you to add this search box easily. Simply visit the site below, enter your location ID (found at the end of the URL when you access our databases), and voila! – you instantly have the HTML code you need to add to your page to make a search box appear. You can customize the box as well to fit your website’s color scheme. This will easily draw attention to all your resources and make searching library databases as accessible as Google. If you want to expand PowerSearch to search your catalogue and other vendor databases, you can.

Here’s the site: access.gale.com/pse

The numbers speak for themselves:

Please share your success stories. We’d love to hear them.

Nader M. Qaimari
Vice President, Market Strategy
Gale | Cengage Learning
27500 Drake Road
Farmington Hills, MI 48331

(o) 248.699.8139 | (e) nader.qaimari@cengage.com | www.gale.cengage.com