Why Advocacy Matters for Public Libraries

Posted on May 31, 2016

By Rhonda Sewell 

Long gone is the notion of public libraries lingering in the shadows and doing little to advocate their value to their communities and promote their many offerings, programs, and activities. Advocacy and unapologetic promotion of our transformative systems is now a major priority. Such ideas hold a sacred place in our discussions surrounding public service, strategic goals, funding, construction, marketing, and digital implementation for libraries. Even the Twittersphere of endless hashtags has transitioned from reading sentiments to action items and rallying statements such as #LibrariesMatter, #LibrariesTransform, and #SaveOurLibraries.

Because doing more with less is a reality for public libraries, especially as competition for funding sources and customer demands increases, advocacy matters now more than ever.  “Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up to date, is critical to the success of libraries,” states the Public Library Association (PLA)[i].

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Do You Keep Your Library’s Business Resources Hidden?

Posted on May 5, 2016

You may remember last year when we published a blog about Samantha Cole’s editorial in Fast Company magazine. Since it’s National Small Business Week, we thought it would be the perfect opportunity to make sure you’re not missing out on an opportunity to leverage the gift of free advertising. Keep reading; it’s not too late.

Cole’s article, “Who Needs Business School? The Hidden Startup Resources at your Local Library,” perfectly tells the value story of public libraries and specifically, how you support local entrepreneurs and foster economic growth. Do you ever read or hear something and think to yourself, “I couldn’t have said it better myself!”? This is one of those moments. What Cole has explained about libraries—and how she has explained it—is evidence-based and right on point.

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Promoting the Role of Libraries in Community Development with National Media Campaign

EveryLibrary advocacy for public libraries

By Kristina Massari

In support of National Library Week, organizations partner to raise awareness of resources public libraries provide for entrepreneurs and start-ups

Gale, a part of Cengage Learning, is partnering with EveryLibrary, a national non-profit organization dedicated to non-partisan political action on behalf of libraries, for a media campaign to increase awareness of the role libraries play in community and economic development. The partnership demonstrates Gale’s advocacy on behalf of libraries and its support of National Library Week, observed this year from April 12-18.

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Gale Sponsors Library Journal’s Lead the Change Professional Academy

Professional Development for Libraries

Library Journal’s Lead the Change, a professional development program for librarians available online and in a series of live events across the country, is launching next month.  As series sponsor, Gale, a part of Cengage Learning, is helping to fund the event and making unique tools available to librarians.

Lead the Change offers timely resources and tools to help librarians stay ahead of innovations and changes affecting the library profession.  Library staff at all levels can participate in hands-on live events, access insightful on-demand webcasts, and participate in a new online learning program. 

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Is Your Library Essential Enough?

are public libraries still essential?

By Brian Risse

This article, “Being Essential Is Not Enough,” is a compelling commentary on the environment in which today’s libraries must function. Though written from an Academic Library perspective, when you read it with public libraries in mind, it still rings 100% true. And as the author, Rick Anderson states, “it’s a hard truth.”

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Do you keep your library’s business resources hidden?

Who Needs Business School? The Hidden Startup Resources at your Local Library

By Harmony Faust

Samantha Cole, an editorial intern for Fast Company magazine, just gave your library a present—did you accept it graciously and immediately put it to good use? If not, you might be missing out on an opportunity to leverage the gift of free advertising. Keep reading; it’s not too late.

Cole’s article, “Who Needs Business School? The Hidden Startup Resources at your Local Library,” perfectly tells the value story of public libraries and specifically, how you support local entrepreneurs and foster economic growth. Do you ever read or hear something and think to yourself, “I couldn’t have said it better myself!”? This is one of those moments. What Cole has explained about libraries—and how she has explained it—is evidence-based and right on point.

Read more…

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