Gale Small Business Builder’s Nonprofit Path is Enhanced

Gale listens to your feedback. As we head into the new year, Gale Small Business Builder‘s nonprofit users will see new tools and features aligned more closely with their needs. Enhancements to ideation, break-even, and planning activities have been updated with the social entrepreneur in mind. Ideation Aspiring founders need frameworks that help them vet their … Read more

New Reports and Enhancements to DemographicsNow

DemographicsNow Public Library Business Resource

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People  have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

  • New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

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