Winners Never Quit: Winning Biz Resources Keep Delivering

Outstanding Business Reference Resources 2014

By Tina Creguer

Football coach Vince Lombardi’s popular axiom “Winners never quit, and quitters never win” applies to more than just sports.  For libraries, it applies to award-winning business resources that keep delivering quality content with ongoing, persistent access, available 24/7.

Four Gale business eBooks were recently honored as 2014 Outstanding Business Reference Resources, a listing of 10 titles selected by the RUSA’s BRASS Business Reference Sources Committee. Two Gale titles were deemed “outstanding”; two titles, “notable.”  Honored and humbled by these designations, we share this list with you:

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New Customer Data Upload Feature for DemographicsNow! Business and People

DemographicsNow Public Library Business Resource

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

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Michigan eLibrary Boosts Local Economy

Public Libraries support local business

By Gale Marketing Research Team

In June 2013, the Michigan eLibrary (MeL), a service of the Library of Michigan, added three Gale online resources – DemographicsNow: Business & People, BusinessInsights: Global, and Gale LegalForms – plus a collection of business-oriented GVRL eBooks to their portfolio.

The decision to purchase business resources for Michigan resulted in funding proposed by the office of Michigan Governor Rick Snyder as part of his “Economic Gardening” initiative to grow businesses in the state, which was then enacted by the Michigan state legislature.

Before MeL had these new business resources available, libraries had to buy their own. Many didn’t have the funds to do so, according to Deb Biggs Thomas, Michigan eLibrary & Outreach Coordinator at the Library of Michigan.

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