Programming for Patrons Who Love the Cold

| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … Read more

Cold Enough For You?

By Mary Kelly and Holly Hibner
Posted on January 11, 2016 

Winter is one of my favorite seasons to do reader advisory. Yes, you read that correctly. Bad weather, especially snow and ice, are good for reader advisory. I can sell any book or video when the weather is bad. Weather is my go-to subject for ice breakers. This, at least, gets the conversation started and can lead a librarian right toward the patron’s information need. For those of us in the northern parts of the Midwest, we share with our patrons the long suffering experience of long, grey winters, and all the problems that can bring. Even if you love winter, by February things are looking pretty sad. Winter, where I live, can sometimes stretch right into May. It’s not the cold temperatures; it is the seemingly endless days of dark and grey. By late January, most of my customers coming into the library look like they are on a casting call for The Walking Dead, and misery loves company.

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