Now Offering: Library Analytics with Free Tableau Output

With demographic data on who is and who isn’t using your library, you can develop programming and collections to better target populations and allocate resources more efficiently—maintaining your library’s prominent status in the community. An innovative new feature, available with the Analytics On Demand dashboard, provides users with a file that can be easily shared with … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more

A Spotlight on 21st Century Skill Sets and How the Education Industry is Emerging to Meet the Demands

| By Chitraa Sridharan | In the rapidly changing market place today, it is becoming increasingly evident that workplaces need workers who are just not proficient with the core skills but also with people who are prepared to solve complex problems and adapt to changing environments using their 6C (Communication, Collaboration, Critical thinking, Creative innovation, … Read more

Driving Decisions with Data

How can you ensure your library’s goals and initiatives support households in your community? This past July we sat down with Jason Kucsma, deputy director at Toledo Lucas County (Ohio) Public Library and 2017 Library Journal Mover and Shaker, to provide his thoughts on libraries measuring up. Grab some coffee and listen as Jason discusses … Read more

Using Search Quality Metrics to Fix a Problem Part 2

| By Charlie Close, Gale Data Scientist | Most of Gale’s products are built around users searching Gale content. For example, a user might search World History In Context for “Bastille Day” to find articles about the French Revolution. Giving high-quality search results is a big part of taking care of our users. In a previous … Read more

Introducing the New DemographicsNow

A new look and additional functionality are coming to the popular resource that provides small business owners and researchers with actionable demographic, company and residential data. Beginning this fall, users will experience a new, mobile responsive, easy-to-browse interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. The new DemographicsNow and DemographicsNow: Business & People … Read more

Register Today! Driving Decisions with Data Webinar

Is Your Library Measuring Up? How can you ensure your library’s goals and initiatives support households in your community? It can be tricky, but with Analytics On Demand, you can add value to your library’s existing data and unlock key insights about your community. Join us, and American Libraries, July 24th for a free episode … Read more

Gale Grows Digital Archive Program to Better Address Research Needs and Further Support Digital Humanities

Published on March 29, 2016

Digital archives available under new Gale Primary Sources brand!

Gale, a leading provider of library resources and part of Cengage Learning, announced the expansion and rebranding of its digital archive program. The new Gale Primary Sources program will increase both product volume and multicultural content to support new disciplines and research needs in the areas of digital humanities and text and data mining.

 

“Our multicultural digital archive program is really unprecedented in scale and scope – from the amount of resources we’re developing to the signing of new content partners from different parts of the world, as well as the diversity of the rare and unique content we’re digitizing,” said Paul Gazzolo, senior vice president and general manager for Gale. “This material – much of which has never been made available for research use – coupled with our technology and unique digital tools is helping scholars map the story of humankind.”

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Entrepreneurs Lack the Resources Necessary to Start Successful Businesses

Public Libraries support local business

Librarians can find themselves in difficult positions when budding entrepreneurs, in search of answers that may determine the SteveAssarianfate of their businesses, rush into the library. Steven Assarian, a business librarian at Grand Rapids Public Library, remembers well the day he found himself in such a situation. “An entrepreneur obviously interested in serving tourists came in and asked very specifically whether a particular town was a resort town,” Assarian recalled.

Not only is it Assarian’s job to provide consultation for entrepreneurs in need of business plans, but he’s also responsible for teaching business research techniques to classes of between 10-20  people. The ability to locate and use relevant information during the formation of a startup is a determining factor in whether the business will succeed. The pressure on librarians like Assarian to link entrepreneurs with current and rich data can be great.

“Usually these are people who really need help,” Assarian said. “They just don’t know what’s available or where to begin the process.”

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Bringing the Power of Business Analytics to Canadian Libraries

Analytics On Demand Canada

By Tina Creguer

“In God we trust. All others must bring data.”
– W. Edwards Deming, famed statistician, professor, author

Every day, businesses across Canada use sophisticated data analytics to understand, predict, and gain insight into their customers’ behavior. But why should businesses have all the fun? Libraries have goals and missions to accomplish, and they, too need to understand their customers, er, patrons.

Gale now offers powerful new tools for Canadian libraries that will help them gain deep insight into patrons and improve the day-to-day decision-making and strategic planning. By tapping into your library’s existing data and combining it (in a secure environment) with demographic data using Environics’ PRIZM5 lifestyles profiles, Analytics On Demand helps you learn more about patrons, from income and life stages to online behaviors and preferred social media channels.

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