Libraries Build Community Partnerships in the Name of Economic Development

The Decatur Public Library, Forsyth Public Library, Mt. Zion Public Library, and several local entities joined forces in the name of economic development to offer DemographicsNow: Business & People, an online business tool that provides detailed demographic data on more than 24 million active businesses, and 206 million consumers. This new resource makes it easy for all types of users to collect, analyze and act upon information, all from a single location.

Watch this video from Decatur & Macon County to see how DemographicsNow can help local entrepreneurs.

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Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World

Posted January 27, 2016

Cara Cadena, the Business Liaison Librarian at Grand Valley State University, can see the future and knows exactly what budding college-aged M16013482 Cadena DemoNow success story_finalentrepreneurs are in for: a highly competitive global business world that demands an edge to get ahead. It’s Cadena’s job to help students develop that edge despite a workload that requires her to juggle multiple responsibilities, like teaching library instruction courses, managing the library’s growing collection, and assisting students with research projects.

Today’s college students have terabytes of data at their fingertips. However, that data is not always trustworthy, accessible, or housed in formats that best position students to comprehend and use it appropriately for homework projects. Cadena prides herself on providing the one-on-one research assistance business students need. However, with hundreds of students all vying for an advantage, Cadena lacks the time necessary to provide individual attention to every student who requires it.

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Bringing the Power of Business Analytics to Canadian Libraries

Analytics On Demand Canada

By Tina Creguer

“In God we trust. All others must bring data.”
– W. Edwards Deming, famed statistician, professor, author

Every day, businesses across Canada use sophisticated data analytics to understand, predict, and gain insight into their customers’ behavior. But why should businesses have all the fun? Libraries have goals and missions to accomplish, and they, too need to understand their customers, er, patrons.

Gale now offers powerful new tools for Canadian libraries that will help them gain deep insight into patrons and improve the day-to-day decision-making and strategic planning. By tapping into your library’s existing data and combining it (in a secure environment) with demographic data using Environics’ PRIZM5 lifestyles profiles, Analytics On Demand helps you learn more about patrons, from income and life stages to online behaviors and preferred social media channels.

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Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

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