Librarian Uses DemoNow to Give Students Edge in Ultracompetitive Global Business World

Posted January 27, 2016

Cara Cadena, the Business Liaison Librarian at Grand Valley State University, can see the future and knows exactly what budding college-aged M16013482 Cadena DemoNow success story_finalentrepreneurs are in for: a highly competitive global business world that demands an edge to get ahead. It’s Cadena’s job to help students develop that edge despite a workload that requires her to juggle multiple responsibilities, like teaching library instruction courses, managing the library’s growing collection, and assisting students with research projects.

Today’s college students have terabytes of data at their fingertips. However, that data is not always trustworthy, accessible, or housed in formats that best position students to comprehend and use it appropriately for homework projects. Cadena prides herself on providing the one-on-one research assistance business students need. However, with hundreds of students all vying for an advantage, Cadena lacks the time necessary to provide individual attention to every student who requires it.

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New Reports and Enhancements to DemographicsNow

DemographicsNow Public Library Business Resource

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People  have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

  • New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

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New Customer Data Upload Feature for DemographicsNow! Business and People

DemographicsNow Public Library Business Resource

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

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