Getting to Know the Business of Business

Posted on March 4, 2016

By Tina Creguer

  • Jamie is a new marketing manager for her company. She needs to find detailed information on companies in her field and get up to speed quickly about the competition.
  • Ali is graduating with his MBA with a concentration in finance in seven months. He doesn’t want to wait too long to identify potential employers. He’d like to begin to pinpoint companies in the industries that interest him most.
  • George, a veteran business analyst, has been asked to conduct a full review of a few key competitors’ revenue and forecasted growth for the president to use in an upcoming board meeting.
  • Jorge is a high school student doing a project on Fortune 500 companies in his state. He’d like to find out when the companies were founded, what they make, and where they operate.

In every case, there’s one resource that can connect patrons to the information they seek: Ward’s Business Directory.

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