5 Ways to Increase Gale Courses Traffic Online from Greene County Public Library

By Anne Nagrant, Customer Success Manager

Posted on August 26, 2015

Greene County Public Library in Ohio recently renewed their annual subscription to Gale Courses –online, instructor-led classes which are free to library cardholders. Tamar Kreke, Adult and Technical Services Coordinator, shares five things her library does to recruit students to the resource:

  • Gale Courses is posted on their website under Digital Collections instead of the “Research” page where databases are listed. Tamar knows that Greene County patrons are already going to Overdrive, Zinio, and Mango, so she feels that people are more likely to come across Gale Courses in the same area where these other high-trafficked products are found. The library also created its own landing page about Gale Courses, with a description and more information about it.

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Complement Your May Programing with Product-Related Posts

By Gale Customer Care

It’s always fun to find and share obscure holidays. You never really know what you could be celebrating before you do a little research. And what better place to research than the library!

We encourage you to have a little fun with some lesser known holidays in month of May and give a sneak peek of eResources while you’re at it.

We’ve got equal parts National Geographic Virtual Library and Artemis Literary Sources to post on social media or share in your newsletter. Please feel free to pick and choose and use the images and copy provided below… or use it as inspiration. Show your followers what you have to offer in your digital collections and tell them how to access.

May 1: Mother Goose Day

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Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

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Posters, Social Media Images, Widgets, and More to Promote eBooks

Research Matters. And how you share that message to promote GVRL eBooks matters, too. We’ve created a number of tools to help you promote your library’s GVRL collection to your community. Feel free to download, order, print, distribute, and modify to meet your needs.

Posters
We focused the poster series on some of the most common eBook content. Each poster is available in two sizes 8.5″ x 11″ and 12″ x 18″. Click the thumbnails to enlarge and print yourself. Or, order and customize in Gale Promo!

  • Health
  • Cooking
  • Teen Issues

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Posting About More than Books on Social Media

Social Media

By Vanessa Craig

It’s pretty common for public library Facebook feeds to be heavy on book content. This is great, but when 30% of library users say they know little or nothing about the services their library provides [1], it’s important to promote digital resources on social media channels too.

Rosanna Johnson, marketing assistant at the Chandler Public Library, has done a stellar job sharing what her library has to offer. Not only has she posted web ads on the library’s Facebook page, but she has also linked eResources to other city events and clubs.

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