5 Ways to Increase Gale Courses Traffic Online from Greene County Public Library

By Anne Nagrant, Customer Success Manager

Posted on August 26, 2015

Greene County Public Library in Ohio recently renewed their annual subscription to Gale Courses –online, instructor-led classes which are free to library cardholders. Tamar Kreke, Adult and Technical Services Coordinator, shares five things her library does to recruit students to the resource:

  • Gale Courses is posted on their website under Digital Collections instead of the “Research” page where databases are listed. Tamar knows that Greene County patrons are already going to Overdrive, Zinio, and Mango, so she feels that people are more likely to come across Gale Courses in the same area where these other high-trafficked products are found. The library also created its own landing page about Gale Courses, with a description and more information about it.

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Retirees: Learning, Rediscovering…Living the Dream

They’ve worked hard. They’ve raised kids, saved, and made sacrifices. Now, with long-awaited free time, they want to pursue new interests and rediscover old ones. Today’s retirees are keen to make the most of their non-working years.

But the more than 13% of the US population aged 65 or older (and that percentage expected to balloon in the next five years)1 is the group least likely to have visited the library in the last year.2 Public libraries have their work cut out to serve the needs of this age group. Luckily, Gale has resources that can attract and support seniors’ thirst for discovery.

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Summer Reading Programs and Your Gale Resources

By Anne Nagrant and Vanessa Craig

Summer and reading go hand in hand. From books for the beach to bestselling paperbacks, adults take advantage of longer days and vacation time. Children are encouraged to read for fun and to combat the “summer slide.” Public library summer reading programs provide fun motivation for both adults and young people to read, read, read.

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Keeping It Fresh – Learning Resources for Teachers

Loretta loves teaching sixth grade science. In fact, she’s been teaching for more than 25 years and hopes to stay in the Resources for School Teachers at Public Libraries classroom for another 20 years. Students are drawn to her high energy and creative approach to teaching. But, as she likes to tell her incredulous students, “The Interweb wasn’t even invented when I got my teaching degree!” To keep her skills and knowledge fresh, she reads the latest journals and attends conferences. But she’s always looking for other resources to learn more about new techniques and approaches.

Loretta and many other teachers are on the hunt for professional development resources to support their lifelong learning in the field of education. Now you can provide them with easy-to-use electronic resources that give them instant access to content that will support their professional development.

Consider supporting teachers with resources that can help guide their development and enhance their teaching skills.

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New Gale Courses on QuickBooks, Photoshop, and More

Gale Courses Product Update
Great news for Gale Courses customers and potential customers. In an effort to be constantly improving our offerings, 8 new courses have been added to Gale Courses.  In addition to these new courses, the product is sunsetting 5 courses due to obsolescence and/or low enrollments.

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If You’re Reading this Blog, Thank a Techie

eBooks for Techies

Technology-savvy people are the explorers and gladiators of our great Information Age.  Without them, we’d have no blogs, our phones wouldn’t be smart, and none of us would be able to look up the name of that actress we always forget from you-know-that-one-show in a few keystrokes.  The Techie’s thirst for knowledge – whether budding young techies or adult tech users – is boundless.

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Whipping Up the Right Mix of Cooking Resources

Sushi.  Cupcakes.  Acai.  Paleo.  Kale.  Hot food trends never end.  And neither do peoples’ interests in cooking for their friends and family.  But many want to look beyond Pinterest and popular websites to learn new skills and take a fresh look at culinary arts.

Members of your community are hungry for resources to help them develop their cooking skills and repertoire.

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Library Directors Need Information, Too!  Support Your Library’s Growth

Carla is beloved by patrons at her library. As the new library director, she leads monthly meetings for key community members, networks with local business leaders, and responds personally to patron concerns – promptly. And even though she only has a few reference desk rotations a month, people ask for her, because they know she will provide great servigvrlladyce…and know where to find what they need. But Carla is concerned about keeping her knowledge and skills fresh – whether it’s about new collection development strategies or upcoming IT advancements that will affect how the library leverages its MARC records. She recently hit the 15-year anniversary of library school graduation, and she’d like to be sure she has all the knowledge she needs to keep her library as a vital community resource…and continue her career advancement.

Library directors who want to avoid the “cobblers’ children” syndrome (failing to support their own learning and development because they’re focused on supporting others’) can do so easily, with resources we’ve pulled together to meet you and your colleagues’ needs.

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Resources that Help Crafters Cultivate, Connect, and Create  

Knitting at your library

Marissa, whose interest in crafting was piqued by Pinterest, gets a great sense public library Resources for The Crafter of accomplishment in learning new skills and has even begun to sell her creations on a craft website and in a local shop that carries unique handmade items.

Erica Domesek, founder of PS I Made This and a judge on The Learning Channel’s Craft Wars, sees this as a strong trend among younger consumers, saying, “People are interested in making their lives more beautiful, more fun.” Homemade crafts offer a welcome respite from the proliferation of impersonal, mass-produced goods.

As crafting grows in popularity, thanks to enthusiastic sharing of craft ideas on social network sites and a renewed desire for handmade artistry, community members are looking for resources that can support their interests.

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