Gale Geek: Archived Webinars

Gale Geek was your weekly half-hour webinar featuring topics, subjects, and scandals associated with libraries across all markets. While the series has ended, we’ve archived most of the webinars. Listen and download past Gale Geeks below! Archived Webinars GaleGeek April 24: Special Feature: Librarian of the Year 2015 Siobhan Reardon, director of the Free Library of Philadelphia, … Read more

Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

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Calling All Patrons–Perfecting Community Outreach

By Laura Damon-Moore

Effectively reaching out to your community can be tricky. On October 31, Laura Damon-Moore, Co-Founder of Libraries as Incubators Project, shared her expertise on community outreach for the weekly Gale Geek. Laura was unable to do the usual live Q&A because her webinar was prerecorded; however, she still answered listeners’ questions… see below!

I was bummed not to be able to be there “in person” for our conversation last Friday, but I’m pleased to be able to continue to share some insight on community outreach with Cengage-Gale’s readers today.

I’m going to expand on some questions that I received after the conversation on Friday, in hopes that others will find my responses useful.

How do you use the community based mentors or volunteers IN your library to support programming?

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Electronic Resources – Marketing on a Shoestring

Public Library Marketing on a Shoestring

By Sally Dewey

As the Electronic Resources Manager, an important part of my job is promoting the resources we buy.  I’ve actually had this job (under one title or another) since CD-ROM networks were around—back then we were just trying to alert the user in the building that we had something beyond books on the shelf. Then, in 1997, with web-based databases it was about the Library being the patron’s Information Home Page 24/7, or “Where it all Clicks.

Today, as public libraries are battling to stay relevant, we want to want to attract, snag, and entice patrons into discovering the wealth of resources we make available online.  Why would we want to do that?  To battle patron ignorance.

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Moving Bolding into the Future in a Time of Change

Multnomah County Library

By Vailey Oehlke

Each of us knows innately how the world around us is changing. From the smartphone in our pocket or purse that connects us with people and information in an instant, to the ongoing threats posed by large scale corporate data breaches, our lives are very different than they were a few short years ago. There isn’t much we can predict with certainty except that more uncertainty is ahead.

And, of course, the public library exists in this same uncertainty. Some see this as a fundamental threat to libraries. I see it as a transformative opportunity to redefine our role of value, contribute to our communities and change lives in a totally unique way. Aren’t we fortunate to be in positions to effect this opportunity?

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