New Marketing Action Analytics On Demand Apps for Patrons and Non-Patrons

Analytics On Demand Marketing Action

Create meaningful outreach programs to targeted segments of your community

Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.

Take marketing action! Watch a short video to learn how the apps can help your library.

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Posting About More than Books on Social Media

Social Media

By Vanessa Craig

It’s pretty common for public library Facebook feeds to be heavy on book content. This is great, but when 30% of library users say they know little or nothing about the services their library provides [1], it’s important to promote digital resources on social media channels too.

Rosanna Johnson, marketing assistant at the Chandler Public Library, has done a stellar job sharing what her library has to offer. Not only has she posted web ads on the library’s Facebook page, but she has also linked eResources to other city events and clubs.

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The Education Advantage in a Matter of Words

By Bethany Dotson

At the end of January, I had the unique pleasure to travel to snowy and frigid Chicago to interview Valerie Gross, President and CEO of Howard County Public Library (MD). We were there to discuss Valerie’s ideas, laid out most prominently in her book, Transforming Our Image, Building Our Brand: The Education Advantage.

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Putting the “Pub” in Public Library

By Harmony Faust

To say I’m a fan of craft beer is accurate, but perhaps doesn’t paint the full picture. The fact is, for my husband and I, it’s “our thing.” We appreciate craft beer to the point that last month, for the fourth consecutive year, we traveled to the Annual Winter Beer Festival of the Michigan Brewers Guild. That’s right, Michigan’s Brewers Guild. This places us outdoors in the middle of February at a beer festival. The high was 24 degrees but surrounded by good beer and good friends, no one seemed to notice.

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Libraries: Critically important or critically endangered?

By Harmony Faust

Join us for a live Twitter Chat with Valerie Gross, president & CEO of the Howard County Library System in Maryland (Library of the Year 2013) and author of the provocative new title Transforming Our Image, Building Our Brand: The Education Advantage.

Hear Valerie’s thoughts on how to keep your library essential, not optional, and chat with your colleagues about important issues like funding, branding and the perceived value of libraries today.

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