Introducing: The Dashboard

A new tool has been added to Analytics On Demand. It’s called the dashboard. What is the Dashboard? The Analytics On Demand dashboard gives users the ability to transform patron data and drill down into rich visuals. Best of all, once the three apps needed for the dashboard output are acquired by the library, it’s no … Read more

Who Are Your Patrons? Where Are They Coming From? And What Branches Do They Visit?  

Public Library Branch Insights and User Visits and Demographics

Patrons at your main branch mostly hail from all over town, but patrons at your eastside branch come from within just a few blocks away. Or do they?? Do you know how far people travel to get to a particular location? And, if you did know, how might it change your collection and outreach programs?

Branch Insights, a new Analytics On Demand app, tracks cardholders’ use across various branches in a single library system. With this information presented in maps and tables, you can gain insight into where and how individual patron types are engaging the library system so you can tailor materials, programs, services, and outreach to meet patron needs at each library site.

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Analytics On Demand Helps Alabama Library Chart the Path Ahead

Analytics On Demand

Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, a wealthy suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide. “We know where we are now, but we need a better idea of where to focus our attention in the next five years,” says Sue.

The library is tightly involved with its community, and is fortunate to have a healthy budget, loyal donors and volunteers, and a library foundation with a $3 million endowment. Still, directors want to make smart budget decisions, and key insights from Analytics On Demand will inform the library’s programming, strategic planning, and marketing.

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