Career Online High School recognized as part of White House College Opportunity Summit

College Opportunity Summit

Last Thursday, President Obama, the First Lady, and Vice President Biden convened the nation’s education, business and nonprofit leaders to collaborate and share best practices for increasing college opportunities for first-generation, low-income and underrepresented students – some of the very same students served frequently by our public libraries. Among these leaders was Michael Hansen, CEO of Gale’s parent company, Cengage Learning, and Dr. Howard Liebman, founder and superintendent of Career Online High School, who participated in this important discussion about how to engage disconnected youth and increase educational opportunities.

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New Marketing Action Analytics On Demand Apps for Patrons and Non-Patrons

Analytics On Demand Marketing Action

Create meaningful outreach programs to targeted segments of your community

Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.

Take marketing action! Watch a short video to learn how the apps can help your library.

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New Access Point and Enhancements for Analytics On Demand

Analytics On Demand Public Library

Analytics On Demand is moving off the Alteryx server and will undergo some look and feel enhancements. The new site will be available today, December 3, 2014. With this change, we’re also adding free bonus apps and a collaboration site for users.

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It’s All about Horsepower for Gearhead Patrons

Chilton Auto Resources at Library

By Ryan Lee Price

The 305 cubic-inch engine in the Koenigsegg One “megacar” is capable of producing 1,360 horsepower from its gas-powered V8, propelling the 1,360-kg car to a top speed of 280 mph in 20 seconds. That’s a lot of power, and one can’t help but to imagine 1,360 horses hitched to the front of the $1.5 million car attempting to pull it up to 280 mph. However, in either guise—engine or horse team—1,360 horsepower represents the work of a lot of horses, and to understand how the term has been applied to cars, we have to go back about 100 years before cars were even invented.

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Picture This:  Your community’s photography interests covered

Photography Programming Public Library

By Tina Creguer

Jay, a young professional, has always been interested in photography.  And now he finally has the time (sort of) and resources to pursue that interest more seriously.  He’s done with taking photos on his iPhone and trying to pass them off as artistic works.  Time to learn some real skills to make the most of his new digital camera.  He has found some free how-to videos online, but wants more reliable and professional instruction.  Where can he turn for expert resources?

More than 26 million people in the US participated in photography in 20101 – with varying levels of expertise.  With the lower cost of quality digital cameras making them more accessible than ever and the increasingly “photo-centric” nature of communications (especially with social media), this hobby is gathering steam.

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Calling All Patrons–Perfecting Community Outreach

By Laura Damon-Moore

Effectively reaching out to your community can be tricky. On October 31, Laura Damon-Moore, Co-Founder of Libraries as Incubators Project, shared her expertise on community outreach for the weekly Gale Geek. Laura was unable to do the usual live Q&A because her webinar was prerecorded; however, she still answered listeners’ questions… see below!

I was bummed not to be able to be there “in person” for our conversation last Friday, but I’m pleased to be able to continue to share some insight on community outreach with Cengage-Gale’s readers today.

I’m going to expand on some questions that I received after the conversation on Friday, in hopes that others will find my responses useful.

How do you use the community based mentors or volunteers IN your library to support programming?

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Electronic Resources – Marketing on a Shoestring

Public Library Marketing on a Shoestring

By Sally Dewey

As the Electronic Resources Manager, an important part of my job is promoting the resources we buy.  I’ve actually had this job (under one title or another) since CD-ROM networks were around—back then we were just trying to alert the user in the building that we had something beyond books on the shelf. Then, in 1997, with web-based databases it was about the Library being the patron’s Information Home Page 24/7, or “Where it all Clicks.

Today, as public libraries are battling to stay relevant, we want to want to attract, snag, and entice patrons into discovering the wealth of resources we make available online.  Why would we want to do that?  To battle patron ignorance.

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Topic Finder: Helping Users Search to Research

Topic Finder Search

As of October 31, Term Clusters has evolved into Topic Finder in Gale Artemis: Literary Sources, Literature Criticism Online, Something About the Author Online, and Dictionary of Literary Biography Complete Online and all periodical resources such as:

• Academic OneFile
• Fine Arts & Music Collection
• Gardening, Landscape & Horticulture Collection
• Gay, Lesbian, Bisexual and Transgender Life & Issues Collection
• General Business File ASAP
• General OneFile

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Libraries Add Economic Value to Local Communities

Largo Public Library

By Ken Detzner

The public library is a place of learning, a hub for educational resources, and a community center. Children discover new worlds as they’re read to, young adults learn new skills and librarians assist patrons needing educational or business support.

Not only have libraries historically proven to be beneficial to the areas they serve, a recent Return on Investment study conducted by the Haas Center for Business Research and Economic Development, University of West Florida, provides the hard numbers demonstrating the economic value of public libraries. The overall Return on Investment that libraries offer, the business and educational support that is provided, and the essential services provided show that libraries are not only places of learning, but add economic value to their local communities.

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10 Ways Your Child With Special Needs Can Benefit From a Trip To The Library

children's nonfiction

By Karen Wang, via The Friendship Circle Special Needs Resources

Everyday, 4.2 million Americans visit a library.  Are you one of them?

Almost every town in America has a public library, but many families of children with special needs shy away from libraries, often for behavioral reasons. These are the families who could benefit the most from the library!

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