Gale Customer Care Could be Your Key to Success in Boosting Usage

By Tanisha Howard-Hall

Does anyone remember, the singing group New Kids on the Block? Well, I can’t sing but I am the new Customer Care Consultant on the block! I am new to this role but not new to Gale. I was first introduced to Cengage Learning and Gale as the Web Marketing Intern. I recently graduated with my MBA with a concentration in Marketing. As the Web Marketing intern, I worked on a variety of projects and quickly learned how dedicated Gale is to serving its library partners.

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New Marketing Action Analytics On Demand Apps for Patrons and Non-Patrons

Analytics On Demand Marketing Action

Create meaningful outreach programs to targeted segments of your community

Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.

Take marketing action! Watch a short video to learn how the apps can help your library.

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New Access Point and Enhancements for Analytics On Demand

Analytics On Demand Public Library

Analytics On Demand is moving off the Alteryx server and will undergo some look and feel enhancements. The new site will be available today, December 3, 2014. With this change, we’re also adding free bonus apps and a collaboration site for users.

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Edmonton Public Library expands program helping homeless

The Edmonton Public Library’s outreach program, which focuses on supporting the city’s homeless population, is expanding to five more libraries. The program, which partners with Boyle Street Community Services, was launched in 2011 in response to the growing number of people seeking refuge at the downtown Stanley Milner branch. Jared Tkachuk, an outreach worker, explains … Read more

Focus on Relevance: Tell Politicians Why Libraries are Vital

In this post, Rebecca Miller, editorial director of Library Journal and School Library Journal, discusses the critical need to help politicians understand that libraries remain relevant and have a critical role to play. She discusses the experience of Kim Wyman, who was elected secretary of state of Washington and shortly thereafter started a “crash course” … Read more

Libraries Add Economic Value to Local Communities

Ken Detzner, Florida’s Secretary of State supports public libraries, calling them “a place of learning, a hub for educational resources, and a community center.” According to an ROI study conducted by the Haas Center for Business Research and Economic Development, University of West Florida, libraries deliver value to the areas they serve by supporting economic … Read more

Want to Start a Garden? Now you can get Free Seeds at the Phoenix Public Library

The Phoenix Public Library has recently launched a seed library at the Harmon Library. This new program allows patrons to check out more than 100 varieties of fruit, vegetable, and perennial seeds with their library cards—three packets at a time. Patrons can “return” seeds by donating what they’ve harvested to the collection. This program joins … Read more

Myth or Reality: Younger Americans are Using the Library?

According to “Younger Americans’ Library Habits and Expectations,” a study from the Pew Research Center, younger Americans ages 16 to 29 are much more likely than older Americans to use public libraries. In fact, approximately 60 percent of younger library patrons have done so in the last year vs. 45 percent of those 30 and … Read more

Booking Bands: Newton Free Library is Compiling a Boston Music Data Base for the General Public

The Newton Free Library is building a database of Boston-area music. It already has some 250 CDs in its collection, available to its patrons and others within the 43 other libraries affiliated with the Minutemen Library Network. “The Newton Free Library is always looking for new ways to connect our patrons with the arts and … Read more

Scores Come to Chattanooga Public Library to Study Library Innovation

Nationwide, libraries are losing funding, information is streamed into private homes, and increasingly, libraries are becoming static places. Chattanooga, however, is at the forefront of overcoming those challenges. In mid-November, more than 100 library directors and administrators from all over the U.S. kicked off an annual two-day summit hosted by the Library Journal—a gathering whose … Read more