Calling All Patrons–Perfecting Community Outreach

By Laura Damon-Moore

Effectively reaching out to your community can be tricky. On October 31, Laura Damon-Moore, Co-Founder of Libraries as Incubators Project, shared her expertise on community outreach for the weekly Gale Geek. Laura was unable to do the usual live Q&A because her webinar was prerecorded; however, she still answered listeners’ questions… see below!

I was bummed not to be able to be there “in person” for our conversation last Friday, but I’m pleased to be able to continue to share some insight on community outreach with Cengage-Gale’s readers today.

I’m going to expand on some questions that I received after the conversation on Friday, in hopes that others will find my responses useful.

How do you use the community based mentors or volunteers IN your library to support programming?

Read moreCalling All Patrons–Perfecting Community Outreach

Electronic Resources – Marketing on a Shoestring

Public Library Marketing on a Shoestring

By Sally Dewey

As the Electronic Resources Manager, an important part of my job is promoting the resources we buy.  I’ve actually had this job (under one title or another) since CD-ROM networks were around—back then we were just trying to alert the user in the building that we had something beyond books on the shelf. Then, in 1997, with web-based databases it was about the Library being the patron’s Information Home Page 24/7, or “Where it all Clicks.

Today, as public libraries are battling to stay relevant, we want to want to attract, snag, and entice patrons into discovering the wealth of resources we make available online.  Why would we want to do that?  To battle patron ignorance.

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Libraries Add Economic Value to Local Communities

Largo Public Library

By Ken Detzner

The public library is a place of learning, a hub for educational resources, and a community center. Children discover new worlds as they’re read to, young adults learn new skills and librarians assist patrons needing educational or business support.

Not only have libraries historically proven to be beneficial to the areas they serve, a recent Return on Investment study conducted by the Haas Center for Business Research and Economic Development, University of West Florida, provides the hard numbers demonstrating the economic value of public libraries. The overall Return on Investment that libraries offer, the business and educational support that is provided, and the essential services provided show that libraries are not only places of learning, but add economic value to their local communities.

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10 Ways Your Child With Special Needs Can Benefit From a Trip To The Library

children's nonfiction

By Karen Wang, via The Friendship Circle Special Needs Resources

Everyday, 4.2 million Americans visit a library.  Are you one of them?

Almost every town in America has a public library, but many families of children with special needs shy away from libraries, often for behavioral reasons. These are the families who could benefit the most from the library!

Read more10 Ways Your Child With Special Needs Can Benefit From a Trip To The Library

Money Management How-To’s from Budgets to Estate Planning

Financial Planning help at the Public Library

Financial Resources Public LibraryAmy is nowhere near retirement age. But she’s determined to put together a solid plan that will allow her to retire early and travel.  She wants to learn more about investment options and learn some of the terminology, but she’s stymied. Should she put her money in the stock market, which seems a little volatile? Invest in real estate, which seems to be rebounding quickly?  Where to begin?

A recent study shows that only 40% of US adults keep a budget and track their spending. In fact, some 76% of American families say they live paycheck to paycheck, only have saved less than three months’ worth of expenses.The need for financial literacy and effective planning is enormous.

Read moreMoney Management How-To’s from Budgets to Estate Planning

Val Greenwood on Military Records

Military Ancestors

By Joe Garonzik

After 30 years and three editions, why is Val Greenwood’s Researcher’s Guide to American Genealogy still the most respected genealogy textbook? It is clear, to the point, and authoritative, to be sure, but Greenwood is also extremely resourceful. The following illustration from one of its two chapters on Military Records is a good example.

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ChiltonLibrary Delivers Amazing New Features for DIYers & Pros

ASE Sample Tests and Labor Estimator Tool Now Available to Your Library Customers!

The ASE Technician Sample Tests available in ChiltonLibrary.com are short sample tests which provide a high-level assessment of overall readiness to pass an ASE certification exam. Patrons will gain a better understanding of their strengths and areas needing additional review. According to the National Institute for Automotive Excellence more than 300,000 automotive professionals nationwide have earned the ASE Blue Seal of Excellence and must renew their certification every 5 years. Tests may be taken any number of times.

Read moreChiltonLibrary Delivers Amazing New Features for DIYers & Pros

Sexiest eBooks alive…or at least the most popular

iPad reading

Stealing a page from People Magazine’s popular annual feature, we thought you may be interested to know what’s hot in the world of eBooks. I mean, there’s no Adam Levine or Johnny Depp here, but you’ll find a listing of fascinating and informative resources that are in high demand across the country. Nearly as exciting.

Read moreSexiest eBooks alive…or at least the most popular

3 Surefire Tips to Help ESL/EFL Patrons Utilize eResources

Supporting ESL

By Anne Nagrant 

My experience living abroad as a Peace Corps Volunteer made me very sympathetic to those in our local communities for whom English is not their native language. No matter the level of English a patron has, public libraries should be prepared to serve all.

Inside the library, signage and pictures can help visitors find what they need. Library staff can enunciate clearly and try saying the same thing in different ways. Because some immigrants prefer reading to conversation, offer flyers and handouts to take home. Order free Spanish-language print materials from Gale’s ProMo site to promote Informe Académico or PowerSpeak Languages.

Read more3 Surefire Tips to Help ESL/EFL Patrons Utilize eResources

Moving Bolding into the Future in a Time of Change

Multnomah County Library

By Vailey Oehlke

Each of us knows innately how the world around us is changing. From the smartphone in our pocket or purse that connects us with people and information in an instant, to the ongoing threats posed by large scale corporate data breaches, our lives are very different than they were a few short years ago. There isn’t much we can predict with certainty except that more uncertainty is ahead.

And, of course, the public library exists in this same uncertainty. Some see this as a fundamental threat to libraries. I see it as a transformative opportunity to redefine our role of value, contribute to our communities and change lives in a totally unique way. Aren’t we fortunate to be in positions to effect this opportunity?

Read moreMoving Bolding into the Future in a Time of Change