Highlights and Notes tool coming to Gale’s digital resources

We all know the rules – don’t take notes in your textbooks and don’t write in books you’ve checked out from the library, or else you might face a fine.

As eBooks and digital resources have become more and more popular, a similar problem has presented itself: how can a user easily take notes without opening a separate program? Gale has found the solution with our new Highlights and Notes tool, scheduled to launch on or around Tuesday, September 30, in Artemis Literary Sources, GVRL, In Context*, InfoTrac, Kids InfoBits, Literature Resource Center, LitFinder, and PowerSearch.

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New Customer Data Upload Feature for DemographicsNow! Business and People

DemographicsNow Public Library Business Resource

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

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Gale Artemis: Literary Sources gives you more with cross-searching

Artemis Literary Sources

Did you hear the news? Gale Artemis: Literary Sources is taking another step towards helping you get the literary information you need when you need it with the additions of Something About the Author and Dictionary of Literary Biography! If you have these series, you’ll now be able to cross-search with other incredible literary sources like Twayne’s Authors Online, Scribner Writers Online, Literature Criticism Online, and more.

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Book v. movie: who told it best? Compare with blockbuster titles (in large print)

Did you know that Hitchcock’s epic The Birds was based on a Daphne du Maurier short story?  Hollywood loves a good story.

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Data-Driven Marketing: Know Your Community

Analytics tool for Public Libraries

By Gerry Sawchuk

It’s impossible to attend a conference or read a library magazine today without hearing about data-driven decision making, big data, and measuring outcomes. Amidst the increasing “noise” around any trending topic, it can be hard to determine what it means for you and what tools are available to help gather and analyze data—here are some details to help you get started.

Do Analytics Really Matter?

“Big data” and “analytics” are buzzwords for good reason. Businesses in other industries have relied heavily on consumer demographics and data analysis for years. Research shows that businesses that leverage data analytics have stronger financial performance, are able to make better decisions more quickly, and are more likely to execute those decisions as intended.

Why does this matter to you? Libraries are not businesses, right? Many libraries are understandably sensitive to being compared to for-profit businesses. Consider for a moment though, that as a library, your products are the content and services you provide, and that your customers are your patrons. Profit aside, libraries have much to gain by leveraging data to retain and grow customers. Quite simply, there is an opportunity to be better positioned to meet the needs of your patrons.

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Weekend Travel Reads

Large Print Book on a Beach

By Holly Hibner and Mary Kelly

You’re going away for the weekend. You have a few hours to kill on the plane, or maybe in the car, and you love to read. You don’t want to think too much, though – after all, you’re on vacation!  You need a book you can devour in a weekend. What’s it going to be? Here are some suggestions for quick, light reads perfect for vacation.

The Guernsey Literary and Potato Peel Pie Society by Mary Ann Schaffer and Annie Barrows (2008)
History buffs will find this short work of fiction (274 pages) a perfect vacation read. German-occupied Guernsey Island during World War II is the setting, and the characters are a lovable, eccentric group who form a literary club. A writer named Juliet is intrigued by their society, and joins them on Guernsey Island. Her letters detail her experiences with people who become true friends, and their struggles during the occupation of their home during the war.

Big Girl Panties by Stephanie Evanovich (2014)
There’s something for everyone on this list! Fans of chick lit, gossipy style, and a little (ok, a lot…) of sexy romance will enjoy this quick read. Holly Brennan, a young widow, hooks up with a trainer to get her into shape. Of course, there is undeniable chemistry between them! This one is not recommended for a family car ride audio book! Load up your e-reader and bring a fan, because this one is hot, hot, hot! Perfect for the beach!

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The History of Transcontinental Travel: The Unknown Horizon

American Progress, by John Gast, 1872. Chromolithograph published by George A. Crofutt. Source: Prints and Photographs Division, Library of Congress.

By Ryan Price

John Gast was a painter based in Brooklyn when he was commissioned to paint this picture for George Crofutt, a publisher of a popular series of western travel guides. The images Gast put to canvas represent a historical timeline of transportation technologies up until 1872 when the painting was completed. The Indian travois, the covered wagons, Pony Express, overland stage and the three railroad lines are not only progressively pushing one another forward (from East to West) but also driving the indigenous inhabitants — buffalo, bear and Native Americans — almost literally off of the painting. In the wake of this expansion are the tall ships in the Atlantic. Meanwhile, Columbia (a personification of the United States) guides the way, holding a schoolbook in one hand while stringing telegraph wire with the other. The imagery is a vivid and dynamic telling of not only the history of westward expansion but the future of it as well.

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Genealogy Tips to Handle the Pitfalls of Passenger Records

Genealogy Public Library Resources

By Michael Tepper

Researchers often run into problems when they are on the trail of an immigrant ancestor. The most common misconception about passenger lists is the belief that people had their names changed when they got to Ellis Island. In fact, immigrants did not change their names unless they applied for a change of name by deed poll at a courthouse or when they were naturalized. During processing at Ellis Island, officials had the actual ships’ manifests in front of them. They called each immigrant by name, according to the manifests, and often put a check next to the name after it had been called. So the passenger records are an exact reflection of the immigrants’ identities before they crossed the Atlantic, not after.

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Michigan eLibrary Boosts Local Economy

Public Libraries support local business

By Gale Marketing Research Team

In June 2013, the Michigan eLibrary (MeL), a service of the Library of Michigan, added three Gale online resources – DemographicsNow: Business & People, BusinessInsights: Global, and Gale LegalForms – plus a collection of business-oriented GVRL eBooks to their portfolio.

The decision to purchase business resources for Michigan resulted in funding proposed by the office of Michigan Governor Rick Snyder as part of his “Economic Gardening” initiative to grow businesses in the state, which was then enacted by the Michigan state legislature.

Before MeL had these new business resources available, libraries had to buy their own. Many didn’t have the funds to do so, according to Deb Biggs Thomas, Michigan eLibrary & Outreach Coordinator at the Library of Michigan.

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