Wanderlust Lives!  Where in the World Will Your Patrons Go?

By Tina Creguer

Okay, so maybe the Wizard of Oz’s Dorothy has a point: there’s no place like home. But, for many people, there’s nothing more invigorating than being on the open road and exploring new places.

According to the U.S. Travel Association, Americans took 2.1 billion person-trips* in 2013 for both leisure and business. That’s a whole lot of travel! 78% of those trips were for leisure purposes; 22% for business. The association also reports that trip planning sources have shifted over the last several years, with social media and mobile devices being used more often.

With members of your community looking to electronic resources to support their travel planning, what resources do you provide to support their need for adventure and exploration?

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Public Libraries Get a Boost with Targeted Marketing and Data Analysis

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

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8 Can’t-Miss Health Titles for Public Libraries

Gale Encyclopedia of Alternative Medicine

Health resources for public librariesThere’s no doubt about it. Libraries and patrons have a relationship of trust and engagement. In fact, patrons so trust libraries as a source of credible health information that almost 50 percent of library computer users use their online time to search it out. That information runs the gamut from diet and exercise to how to deal with a serious medical diagnosis.

Whether your patrons are doing a quick search, downloading materials onto eReaders or checking out print editions, they look for authoritative content—content that Gale has been providing for 60 years. Here’s are eight new and upcoming health titles created specifically for public libraries and their patrons.

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I Had No Idea! Changing How the Library is Viewed One Stakeholder at a Time

Josephine Community Library Oregon

By Vanessa Craig

Kate Dwyer, Education Outreach Librarian at Josephine Community Libraries, is used to hearing, “I had no idea!” She works diligently to reach out to members in her community that have no clue what modern day libraries offer.

A poll conducted by the Pew Research Center  found that, “…forty-six percent [of those polled] say that they know some of what their libraries offer and thirty-one percent said they know not much or nothing at all of what their libraries offer.”

Kate faces this unfamiliarity when she is presenting what their library offers to various community groups. Most attendees thought they knew exactly what the library offers, but after her presentation on all the databases, services, programs, and books their libraries offer, her participants often exclaim, “I had no idea!”

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Outta-This-World Titles for Sci-Fi Fans… in Large Print

The latest Sci Fi titles

Science fiction is often called the “literature of ideas.”  It tells the story of humanity with unparalleled imagination and often stimulates powerful insight into the human condition by exploring grand “what if” scenarios.

Books like 1984, Fahrenheit 451, Brave New World and Animal Farm introduced science fiction broadly to American audiences and it quickly became a popular literary genre.  Since then, interest in science fiction has grown immensely, as readers of all ages are drawn to the genre that allows us to explore other worlds from the comfort of home.

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Librarians Bridge Access and Availability Gaps with Technology

GVRL eBook Success Story

Part of any librarian’s job is to provide access to information people may not immediately know they need, exists, or is accessible. Amy Calhoun, Virtual Branch Coordinator at the Sacramento Public Library, understands this challenge as well as anyone. It’s why she and her colleague Laurie Willis, an Electronic Resources Librarian at the San Jose Public Library, both set out to find a solution designed to ensure people would have access to information when and where it was needed.

“It just made sense to expand our offerings,” Calhoun said. Expanding her library’s science related content and making sure the information was current quickly became a priority.

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Educators Embrace Technology to Verify Digital Resource Quality

GVRL eBook Success Story

Lauren Stokes, the Virtual Library Manager at the Las Vegas-Clark County Library District, often envisions customers in their bedtime pajamas. “I want them to be nice and comfortable,” Stokes joked. Stokes has good reason to picture users in this manner. It’s her job to ensure the 1.2 million people served by the 25 libraries in her county not only have access to but are using the district’s investment of digital resources.

To accomplish her goal, Stokes first had to convince educators and customers the library’s digital offerings were of the same quality as its print collection. “It just didn’t seem to click that it’s the same content whether you’re looking at it online or on a piece of paper,” Stokes said.

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Aurora Public Library Encourages Staff and Patrons to “Think Gale”

GVRL eBook Success Story

Public libraries play an important role in their communities, and they take their roles seriously. Case in point: Aurora Public Library (Aurora) in Illinois, which is dedicated to “supporting lifelong learning and access to information, knowledge, and ideas.” That’s no small task. Fortunately, GVRL eBooks are front and center in helping Aurora achieve its goals — offering patrons easy, quick access to informational resources covering the spectrum of subject areas, even when they’re not at the library.

Reference Specialist Sue Kovacs runs two reference desks at the Aurora’s main branch, where she’s responsible for buying all reference materials and keeping them updated and relevant. When Sue began working at the library in 2009, she saw that community dynamics were changing. “Most people didn’t want to have to come downtown to look at a reference collection. I evaluated our Gale products as well as the available alternatives.

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New Editions of Foundational Science Encyclopedias are Here!

Science ebooks

By Carrie Stefanski 

You’ve seen the headlines: Pluto ISN’T a planet; wait…Pluto IS a planet. From its discovery in 1930 until 2006, Pluto was considered the ninth planet in the solar system. In 2006, the International Astronomical Union (IAU) decided that Pluto was not in fact a planet, and changed its designation to “dwarf planet.” [1]

With constant change and discovery in the field of science, it’s important to keep your eBooks up-to-date for patrons seeking scientific resources. Today’s students and thinkers require resources that reflect the latest developments and findings.

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Leading the Western Literature Genre with Popular New Five Star Titles

Five Star Awards

Named “Best Old West Fiction Publisher” by True West magazine and earning a Lariat Award from the Western Writers of America, as well as honors for multiple titles from the Will Rogers Medallion organization, Five Star, an imprint of Gale, part of Cengage Learning, is leading the western literature genre. Recognizing excellence in Western literature and media, the Will Rogers Medallion Award Committee recently honored four titles from Five Star, including gold and silver awards, and True West magazine acknowledged a Five Star author and title in its latest “Best of the West” issue.

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