“Book” Branded: Build on Your Strengths

Sacramento Public Library Director Shares Thoughts on Branding

By Rivkah K. Sass, Director, Sacramento Public Libraryssas

Randomly select 20 strangers and ask them what they think about their local public library. You’re likely to get 20 different answers, and most of them are probably not what you want to hear. As we think about who we are, what we do and, more importantly, what our brand is, chances are that our customers think we’re about books while we try to convince them that we’re so much more. After all, many of us loan games, do prom dress drives, teach punk-rock aerobics, partner with microbreweries (Edgar Allan Porter, anyone?), and offer 3D printing services. We push the envelope of what we loan and how we program for one reason and one reason only: to get people in the door so that they can discover what we really have to offer — ideas, inspiration, and access.

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Gale’s Career Online High School Offers a Fresh Start (and Cheerleaders)

Originally published by Library Journal

By Lisa Peet on August 7, 2015

When Gale, part of Cengage Learning, announced in January 2014 that it would offer Career Online High School (COHS) through public libraries, the response was enthusiastic. The program, developed by Smart Horizons Career Online Education (SHCOE), a Florida-based distance learning company, offers a high school diploma accredited by the AdvancED Accreditation Commission and a career certificate in one of eight specialized areas of study through participating public libraries. Students apply for scholarships and, if accepted, have up to 18 months to complete the program—at their own pace, on their own schedule, from any computer with a broadband connection.

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Taxicab Confessions: ALA Edition

By Carrie Stefanski

I learned first-hand that there are more library conversations than the ALA show floor can handle, or maybe I was just high on libraries during the long conference weekend. Either way, the need for libraries followed me on all my ride-share trips around SF. And this made me happy!

Here’s the inside scoop on how the library love spilled out of the conference and into the taxi cabs.

Stop 1: Periodical 15

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Public Libraries Across the U.S. Find Reinvention and Value through Innovative Education Program

By Kristina Massari

Public libraries across the country are finding innovative ways to deliver value to their communities, including presenting high school diplomas to adult residents through Career Online High School, an accredited high school completion and career certificate program. Career Online High School is now available at more than a dozen libraries from coast to coast, with several launching this month, and has graduated its first library students.

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Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

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