Calling All Patrons–Perfecting Community Outreach

By Laura Damon-Moore

Effectively reaching out to your community can be tricky. On October 31, Laura Damon-Moore, Co-Founder of Libraries as Incubators Project, shared her expertise on community outreach for the weekly Gale Geek. Laura was unable to do the usual live Q&A because her webinar was prerecorded; however, she still answered listeners’ questions… see below!

I was bummed not to be able to be there “in person” for our conversation last Friday, but I’m pleased to be able to continue to share some insight on community outreach with Cengage-Gale’s readers today.

I’m going to expand on some questions that I received after the conversation on Friday, in hopes that others will find my responses useful.

How do you use the community based mentors or volunteers IN your library to support programming?

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Improved Article Recommendation Comes to In Context

IN Context library resource research

The Gale In Context family of online solutions makes information discovery engaging, simple and fun. On July 2, the In Context experience will become even better with a new article recommendation feature, unique to Gale!

When a user is reading a reference article within any of the In Context resources listed below, this new feature highlights terms within the entry, and links those terms to additional relevant reference articles within the resource. Clicking on the link to related articles opens a separate tab or window containing the new content. Typically, related subjects or articles are found in sidebar navigation or require the user to execute separate queries. By embedding these related foundational articles throughout the reading experience, researchers can use this new tool to:

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Guest Blog: Making Digital Connections with Patrons

By Naomi Bates, Teacher Librarian, Northwest High School, Justin, TX

In today’s world of academics and reading, libraries are integrating with new technologies through 21st century tools. This trend can be seen not only through eBooks and databases, but also through the unique personality a library can create through publicity and online branding. Savvy librarians are ensuring their virtual presence through curation sites, online posters, infographics, and social media, most of which are free resources.

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