Promotional Material Downloads for Gale Courses

Instructor-led online Gale Courses for libraries

Support personal and professional learners with online education to transform lives and foster positive change with Gale Courses. To help market the program at your library, download materials below. Press Release Template Newsletter Template  Animated Banners 120×90 125×125 125×125 v2o Logo Social Media Sample Posts; also, see how other libraries are talking about Gale Courses … Read more…

Keep the Little Deuce Coupe Running Strong

April is National Car Care Month and America has a serious love affair with cars. According to The World Bank, there are 786 motor vehicles per 1,000 people in the US – the highest ratio in the world. The birthplace of mass automobile manufacturing remains its stronghold. And for a large number of car-owners, maintaining and servicing their own vehicle is part of the fun; for others, it’s a necessity.

For patrons looking for do-it-yourself auto repair and maintenance information, you can’t beat the venerable Chilton’s repair manuals. Car-lovers have depended on these sources for dependable, up-to-date information since Kaisers roared down the street. Today auto enthusiasts of all skill levels can access auto repair information in ChiltonLibrary, the continually updated online resource.

ChiltonLibrary provides access to repair, maintenance, and service information on cars, trucks, vans, and SUVs, with videos, photos, and animations, step-by-step procedures, and other in-demand features. Recent product enhancements include:

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“Book” Branded: Build on Your Strengths

Sacramento Public Library Director Shares Thoughts on Branding

By Rivkah K. Sass, Director, Sacramento Public Libraryssas

Randomly select 20 strangers and ask them what they think about their local public library. You’re likely to get 20 different answers, and most of them are probably not what you want to hear. As we think about who we are, what we do and, more importantly, what our brand is, chances are that our customers think we’re about books while we try to convince them that we’re so much more. After all, many of us loan games, do prom dress drives, teach punk-rock aerobics, partner with microbreweries (Edgar Allan Porter, anyone?), and offer 3D printing services. We push the envelope of what we loan and how we program for one reason and one reason only: to get people in the door so that they can discover what we really have to offer — ideas, inspiration, and access.

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5 Ways to Increase Gale Courses Traffic Online from Greene County Public Library

By Anne Nagrant, Customer Success Manager

Posted on August 26, 2015

Greene County Public Library in Ohio recently renewed their annual subscription to Gale Courses –online, instructor-led classes which are free to library cardholders. Tamar Kreke, Adult and Technical Services Coordinator, shares five things her library does to recruit students to the resource:

  • Gale Courses is posted on their website under Digital Collections instead of the “Research” page where databases are listed. Tamar knows that Greene County patrons are already going to Overdrive, Zinio, and Mango, so she feels that people are more likely to come across Gale Courses in the same area where these other high-trafficked products are found. The library also created its own landing page about Gale Courses, with a description and more information about it.

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Branching the Digital Divide: Technology as the Gateway to Curiosity

By Vanessa Craig

Moreno Valley is a city nestled in between the Coachella Valley, Lake Perris, and the San Bernardino Mountains in southern California. The scenic town of Moreno Valley has a public library that serves their population of about 200,000. With only one building to serve its residents, Ivorie Franks, the library’s director struggles with providing a sufficient amount of print material to serve their population.

To save space, Ivorie is attempting to develop a digital collection for her community that replicates the print collection. However, the patrons of Moreno Valley have a variety of different technology skill levels. Many community members do not have computers or internet connection at home.

Ivorie is the driving force behind helping branch tackle this digital divide. She is working alongside her staff to make their patrons more comfortable with technology and eResources. “The key is to include various staff members in the process of educating library patrons about digital library resources,” proposes Ivorie.

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Complement Your May Programing with Product-Related Posts

By Gale Customer Care

It’s always fun to find and share obscure holidays. You never really know what you could be celebrating before you do a little research. And what better place to research than the library!

We encourage you to have a little fun with some lesser known holidays in month of May and give a sneak peek of eResources while you’re at it.

We’ve got equal parts National Geographic Virtual Library and Artemis Literary Sources to post on social media or share in your newsletter. Please feel free to pick and choose and use the images and copy provided below… or use it as inspiration. Show your followers what you have to offer in your digital collections and tell them how to access.

May 1: Mother Goose Day

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7 Obscure March Holidays with InfoTrac Articles to Match

By Nick Schultz

When you think of March holidays, St. Patrick’s Day may be the only one that comes to mind. Well, I’m not Irish, so I felt the need to explore holidays I could rally behind… with food. The InfoTrac Culinary Arts Collection proved to be the perfect source!

Feel free to share these images and the links to the InfoTrac articles and recipes with your library users on social media. Lure them in with food!

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Keeping the Little Deuce Coupe Running Strong

America has a serious love affair with cars. According to The World Bank, there are 786 motor vehicles per 1,000 people in the US – the highest ratio in the world. The birthplace of mass automobile manufacturing remains its stronghold. And for a large number of car-owners, maintaining and servicing their own vehicle is part of the fun; for others, it’s a necessity.

For patrons looking for do-it-yourself auto repair and maintenance information, you can’t beat the venerable Chilton’s repair manuals. Car-lovers have depended on these sources for dependable, up-to-date information since Kaisers roared down the street. Today auto enthusiasts of all skill levels can access auto repair information in ChiltonLibrary, the continually updated online resource.

Read more…

Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

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Posters, Social Media Images, Widgets, and More to Promote eBooks

Research Matters. And how you share that message to promote GVRL eBooks matters, too. We’ve created a number of tools to help you promote your library’s GVRL collection to your community. Feel free to download, order, print, distribute, and modify to meet your needs.

Posters
We focused the poster series on some of the most common eBook content. Each poster is available in two sizes 8.5″ x 11″ and 12″ x 18″. Click the thumbnails to enlarge and print yourself. Or, order and customize in Gale Promo!

  • Health
  • Cooking
  • Teen Issues

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