Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

Read more

Partner Interview: Barbara Ferry of the National Geographic Society

What makes working for National Geographic a fulfilling experience and why should you be excited to add National Geographic Virtual Library to your collection? Find out straight from the source. Recently, we had the pleasure of interviewing Barbara Ferry, the Director of the Library & Archives at National Geographic Society. Check out this quick bio to learn more about her professional accomplishments–and, then, it’s on to the interview!

Read more

The International Language of Ice Cream

By Anne Marie Houppert

Who likes ice cream?

According to over 100 years of National Geographic magazines, it seems everyone does!

The first reference in National Geographic magazine occurred in a February 1911 article on the building of the Panama Canal, which describes the Herculean task of provisioning an army of workers: “…plants were established and turn out each day about 90 tons of ice, 14,000 loaves of bread, 2,400 rolls, 250 gallons of ice cream, 1,000 pounds of roasted coffee, and 7,500 pieces of laundry.”

Photos taken of ice cream stands in the early 20th century include places as varied as Italy, Constantinople, and Rio de Janeiro.

Read more