Content Updates for Gale’s In Context (week ending 11/13/2015)

Posted on November 16, 2015

Take a look at the new resources now available in many of your favorite In Context products:

Biography In Context
New homepage spotlights were added in the past few weeks that include:

  • Country music star Carrie Underwood who recently co-hosted the 2015 Country Music Awards with fellow artist Brad Paisley.
  • Native American leader Geronimo, in recognition of Native American Heritage Month.
  • Actress Jennifer Lawrence will be appearing in the final installment of the Hunger Games series, Hunger Games Mockingjay, Part 2 opening November 20.
  • New Canadian Prime Minister Justin Trudeau, son of Pierre Elliott Trudeau
  • Journalist and author Ta-Nahisi Coates who won a MacArthur Genius grant this year and whose book Between the World and Me was shortlisted for the 2015 National book Award in Nonfiction.

New portal pages and a homepage video were posted including:

  • Notorious pirates Edward Teach (“Blackbeard”) and William Kidd (“Captain Kidd”)
  • Feminist writer and activist Mary Wollstonecraft, mother of Mary Shelly who is the author of “Frankenstein”
  • Stephen Curry, player for the Golden State Warriors
  • “The Walking Dead” actor Steven Yeun
  • Video “Out There: Einstein’s Telescope”: A nod to the 100th anniversary of Albert Einstein’s Theory of General Relativity

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Promoting the Role of Libraries in Community Development with National Media Campaign

EveryLibrary advocacy for public libraries

By Kristina Massari

In support of National Library Week, organizations partner to raise awareness of resources public libraries provide for entrepreneurs and start-ups

Gale, a part of Cengage Learning, is partnering with EveryLibrary, a national non-profit organization dedicated to non-partisan political action on behalf of libraries, for a media campaign to increase awareness of the role libraries play in community and economic development. The partnership demonstrates Gale’s advocacy on behalf of libraries and its support of National Library Week, observed this year from April 12-18.

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Bring Out the Vote with New Library Advocacy Tool

Across the nation, libraries receive widespread support from the communities they serve because people understand the value of their local library.  Mostly.  I mean, almost always.  Except for when they don’t….

When your library’s funding is at risk, are you willing to wait idly by and see if people show up at the polls?  Or would you like to actively reach out to your more enthusiastic patrons to inform and encourage them to support their favorite public institution?

Patron Voter Analysis, a new app available in Gale’s unique Analytics On Demand product, gives you the tools you need to identify voter households who use library resources and develop targeted contact lists to inform them about pending election issues related to your library funding or leadership ballot issues.

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