Electronic Resources – Marketing on a Shoestring

Public Library Marketing on a Shoestring

By Sally Dewey

As the Electronic Resources Manager, an important part of my job is promoting the resources we buy.  I’ve actually had this job (under one title or another) since CD-ROM networks were around—back then we were just trying to alert the user in the building that we had something beyond books on the shelf. Then, in 1997, with web-based databases it was about the Library being the patron’s Information Home Page 24/7, or “Where it all Clicks.

Today, as public libraries are battling to stay relevant, we want to want to attract, snag, and entice patrons into discovering the wealth of resources we make available online.  Why would we want to do that?  To battle patron ignorance.

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3 Surefire Tips to Help ESL/EFL Patrons Utilize eResources

Supporting ESL

By Anne Nagrant 

My experience living abroad as a Peace Corps Volunteer made me very sympathetic to those in our local communities for whom English is not their native language. No matter the level of English a patron has, public libraries should be prepared to serve all.

Inside the library, signage and pictures can help visitors find what they need. Library staff can enunciate clearly and try saying the same thing in different ways. Because some immigrants prefer reading to conversation, offer flyers and handouts to take home. Order free Spanish-language print materials from Gale’s ProMo site to promote Informe Académico or PowerSpeak Languages.

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