A Profile in Learning: Education Changes Lives… Here’s Proof

Amanda Catalfamo is 3Amanda4 years old and lives in Sacramento. She is a Sacramento Kings fan, and fluent in German and Spanish. She plays guitar and knows sign language.

Raised in Canandaigua, New York, she is the youngest of three. Both of her siblings are college graduates. However, Amanda dropped out of high school due to a stubborn streak. As a freshman, she struggled academically and continued to fall further behind each year and was told she needed to attend summer school to make up her failed classes. Feeling that she had no place to turn for help, she left school during her junior year. “I already had a job and I felt like making money was more important than going to school,” said Amanda.

Amanda1 

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“Book” Branded: Build on Your Strengths

Sacramento Public Library Director Shares Thoughts on Branding

By Rivkah K. Sass, Director, Sacramento Public Libraryssas

Randomly select 20 strangers and ask them what they think about their local public library. You’re likely to get 20 different answers, and most of them are probably not what you want to hear. As we think about who we are, what we do and, more importantly, what our brand is, chances are that our customers think we’re about books while we try to convince them that we’re so much more. After all, many of us loan games, do prom dress drives, teach punk-rock aerobics, partner with microbreweries (Edgar Allan Porter, anyone?), and offer 3D printing services. We push the envelope of what we loan and how we program for one reason and one reason only: to get people in the door so that they can discover what we really have to offer — ideas, inspiration, and access.

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Branching the Digital Divide: Technology as the Gateway to Curiosity

By Vanessa Craig

Moreno Valley is a city nestled in between the Coachella Valley, Lake Perris, and the San Bernardino Mountains in southern California. The scenic town of Moreno Valley has a public library that serves their population of about 200,000. With only one building to serve its residents, Ivorie Franks, the library’s director struggles with providing a sufficient amount of print material to serve their population.

To save space, Ivorie is attempting to develop a digital collection for her community that replicates the print collection. However, the patrons of Moreno Valley have a variety of different technology skill levels. Many community members do not have computers or internet connection at home.

Ivorie is the driving force behind helping branch tackle this digital divide. She is working alongside her staff to make their patrons more comfortable with technology and eResources. “The key is to include various staff members in the process of educating library patrons about digital library resources,” proposes Ivorie.

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