Gauge Your Demographic Reach with Gale Analytics

Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … Read more

Recent Updates to Gale Resources

| By Gale Staff| You asked, we listened. As your trusted partner, we take your feedback seriously and use it to make enhancements to our products. Take a peek at some most recent updates to Gale resources: Books & Authors: A complete design upgrade, upgraded search experience, integrated G Suite for Education and Microsoft Office … Read more

Yolo County Library: Using Data Analytics to Improve Program Outcomes

| By Tara Blair | Libraries are always looking for new and innovative ways to better serve their communities, which can be a daunting task without the right tool. Read how Yolo County Librarian and Chief Archivist, Mark Fink is using data analytics to tailor programs and services to meet community needs. Learn how Fink … Read more

Daunted by Data? You Got This!

| By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you–library culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I’ve also seen that not only are libraries great sources of information, … Read more

Free Analytics On Demand Webinar

| By Gale Staff | When your library has accurate, up-to-date data about who is and isn’t using your library, there’s no limit to the insights you can gather and actions you can take. Join us, and Booklist, on August 9 at 2 p.m. (EST) for a free webinar where panelists will discuss how they … Read more

Programming for Patrons Who Love the Cold

| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … Read more

Now Offering: Library Analytics with Free Tableau Output

With demographic data on who is and who isn’t using your library, you can develop programming and collections to better target populations and allocate resources more efficiently—maintaining your library’s prominent status in the community. An innovative new feature, available with the Analytics On Demand dashboard, provides users with a file that can be easily shared with … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more

Webinar: Embracing eBooks Like a Boss

When over half of your users come to the library to conduct research, it is often your responsibility to ensure they find what they’re looking for. But when you’re taking on varying challenges like: providing content that spans all patrons’ needs and interests, building renovations, awareness and understanding about authoritative non-fiction content, and the changing … Read more

Analytics On Demand: Living Up to the Test

| By Stacy Lein, Adult Programming Librarian, and Adam Elsholz, Assistant Library Director, South San Francisco Public Library, CA | Data, data everywhere. Libraries co-exist with loads of data but don’t really know how to use it. When the Peninsula Library System, a consortium of 32 city, county, and community college libraries, heard about Gale’s Analytics … Read more