Free Analytics On Demand Webinar

When your library has accurate, up-to-date data about who is and isn’t using your library, there’s no limit to the insights you can gather and actions you can take. Join us, and Booklist, on August 9 at 2 p.m. (EST) for a free webinar where panelists will discuss how they have taken actionable steps to … Read more

Programming for Patrons Who Love the Cold

| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … Read more

Now Offering: Library Analytics with Free Tableau Output

With demographic data on who is and who isn’t using your library, you can develop programming and collections to better target populations and allocate resources more efficiently—maintaining your library’s prominent status in the community. An innovative new feature, available with the Analytics On Demand dashboard, provides users with a file that can be easily shared with … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more

Webinar: Embracing eBooks Like a Boss

When over half of your users come to the library to conduct research, it is often your responsibility to ensure they find what they’re looking for. But when you’re taking on varying challenges like: providing content that spans all patrons’ needs and interests, building renovations, awareness and understanding about authoritative non-fiction content, and the changing … Read more

Analytics On Demand: Living Up to the Test

| By Stacy Lein, Adult Programming Librarian, and Adam Elsholz, Assistant Library Director, South San Francisco Public Library, CA | Data, data everywhere. Libraries co-exist with loads of data but don’t really know how to use it. When the Peninsula Library System, a consortium of 32 city, county, and community college libraries, heard about Gale’s Analytics … Read more

Driving Decisions with Data

How can you ensure your library’s goals and initiatives support households in your community? This past July we sat down with Jason Kucsma, deputy director at Toledo Lucas County (Ohio) Public Library and 2017 Library Journal Mover and Shaker, to provide his thoughts on libraries measuring up. Grab some coffee and listen as Jason discusses … Read more

Empowering Newsmakers

| By Brian Risse, Vice President, Public Library, Wholesale, and Large Print Sales | As I think about the impact that libraries have on the community, it’s hard not to reflect on the 2018 federal budget that proposed to eliminate the Institute of Museum and Library Services (IMLS) and the advocacy efforts needed to defend … Read more

Register Today! Driving Decisions with Data Webinar

Is Your Library Measuring Up? How can you ensure your library’s goals and initiatives support households in your community? It can be tricky, but with Analytics On Demand, you can add value to your library’s existing data and unlock key insights about your community. Join us, and American Libraries, July 24th for a free episode … Read more

So a Non-Librarian Walks into a Library Full of Librarians…

By Kelly Torpey 

As I walked into the Charlotte Mecklenburg Library to attend Library Journal’s Transformative Power of Community Engagement workshop, I wasn’t sure what to expect. I knew where I was, and what I was attending, but I wasn’t entirely sure what I (a non-librarian) would glean from the experience.

I joined Gale as a marketing team member just over six months ago. I’m new to the world of libraries, and in truth, I was hoping to listen. To listen to what libraries and librarians go through on a daily basis; their conversations, struggles, and triumphs. I was also hoping to add some type of value to the conversations I was a part of, even though I knew (or, at least I thought) my own professional and personal experiences may not be 100% relatable.

Read more