demographics now Archives | Gale Blog: Library & Educator News

Libraries Build Community Partnerships in the Name of Economic Development

September 26, 2016September 23, 2016

The Decatur Public Library, Forsyth Public Library, Mt. Zion Public Library, and several local entities joined forces in the name of economic development to offer DemographicsNow: Business & People, an online business tool that provides detailed demographic data on more than 24 million active businesses, and 206 million consumers. This new resource makes it easy for all types of users to collect, analyze and act upon information, all from a single location.

Watch this video from Decatur & Macon County to see how DemographicsNow can help local entrepreneurs.

A Look at Gale Through the College Intern’s Eyes

October 12, 2018September 1, 2016

By Joe Jabbour

As a product summer intern on the Business & Organizations Team in Content & Development, I spent the last three months assessing Gale’s business content and resources. I’m excited to tell you all about the fun, intellectual work I accomplished at Gale.

Do You Keep Your Library’s Business Resources Hidden?

May 23, 2018May 5, 2016

Posted on May 5, 2016

You may remember last year when we published a blog about Samantha Cole’s editorial in Fast Company magazine. Since it’s National Small Business Week, we thought it would be the perfect opportunity to make sure you’re not missing out on an opportunity to leverage the gift of free advertising. Keep reading; it’s not too late.

Cole’s article, “Who Needs Business School? The Hidden Startup Resources at your Local Library,” perfectly tells the value story of public libraries and specifically, how you support local entrepreneurs and foster economic growth. Do you ever read or hear something and think to yourself, “I couldn’t have said it better myself!”? This is one of those moments. What Cole has explained about libraries—and how she has explained it—is evidence-based and right on point.

New Customer Data Upload Feature for DemographicsNow! Business and People

July 2, 2018September 10, 2014

DemographicsNow Public Library Business Resource

Now, business researchers and small business owners can be even savvier with more customer knowledge. A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

Michigan eLibrary Boosts Local Economy

May 23, 2018July 9, 2014

By Gale Marketing Research Team

In June 2013, the Michigan eLibrary (MeL), a service of the Library of Michigan, added three Gale online resources – DemographicsNow: Business & People, BusinessInsights: Global, and Gale LegalForms – plus a collection of business-oriented GVRL eBooks to their portfolio.

The decision to purchase business resources for Michigan resulted in funding proposed by the office of Michigan Governor Rick Snyder as part of his “Economic Gardening” initiative to grow businesses in the state, which was then enacted by the Michigan state legislature.

Before MeL had these new business resources available, libraries had to buy their own. Many didn’t have the funds to do so, according to Deb Biggs Thomas, Michigan eLibrary & Outreach Coordinator at the Library of Michigan.

Do you keep your library’s business resources hidden?

May 23, 2018April 30, 2014

Who Needs Business School? The Hidden Startup Resources at your Local Library

By Harmony Faust

Samantha Cole, an editorial intern for Fast Company magazine, just gave your library a present—did you accept it graciously and immediately put it to good use? If not, you might be missing out on an opportunity to leverage the gift of free advertising. Keep reading; it’s not too late.