Using Gale Analytics to Understand Non-English Material Circulation at San Diego Public Library

Gale Analytics: Tip of the Month | By Lisa Novohatski, Marketing Analytics Consultant | We sat down with Phil Gunderson from San Diego Public Library to discuss how he used Gale Analytics: Physical Collections and MARC record language codes to create a dashboard analyzing circulation of non-English materials. Watch this 15-minute video featuring Phil as … Read more

Product Update: Gale Analytics

New Enhancements Simplify User Dashboards | By Gale Staff | The Gale Analytics team listened to your feedback and has made enhancements to Tableau Reader dashboards. Check out these helpful upgrades: Increased visibility of your service-area boundary. See where your patron and nonpatron activities and household characteristics are clustered within your service area to uncover … Read more

Gauge Your Demographic Reach with Gale Analytics

Reducing Equity Barriers to Give Underserved Groups a Voice | By Lisa Novohatski, Analytics Consultant | Public libraries are looking to eliminate racial and social equity barriers in their programs, services, policies, and practices. I not only see this in library mission statements but in the conversations I have with directors and staff across the … Read more

New, Fresh Experian Segmentation Portal

Gale Analytics: Tip of the Month | By Lisa Novohatski, Analytics Consultant | The Experian Mosaic Segmentation Portal has been updated! To access the new portal, Gale Analytics users can still log in at the same URL, but it will display the fresh, new Segmentation Portal. While there are many tools available through this portal … Read more

Upcoming Webinar: Raise Your Data Analytics Aptitude

| By Gale Staff | How important is data in helping public libraries meet their goals and objectives? Many directors and staff say it’s essential. But it can still be challenging to find the most effective tools and methods, and encourage staff to use available data and gather insights. So where should you start? Register … Read more

Yolo County Library: Using Data Analytics to Improve Program Outcomes

| By Tara Blair | Libraries are always looking for new and innovative ways to better serve their communities, which can be a daunting task without the right tool. Read how Yolo County Librarian and Chief Archivist, Mark Fink is using data analytics to tailor programs and services to meet community needs. Learn how Fink … Read more

Daunted by Data? You Got This!

| By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you–library culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I’ve also seen that not only are libraries great sources of information, … Read more

Libraries and the Business Community: A Success Story

| Originally published by EveryLibrary | Libraries exist to help people succeed, and the business world is no exception. Many aspiring business owners got their start in a public library, whether through researching how to write a business plan, attending a class on Quickbooks, or developing a marketing list using the library’s electronic resources. The following … Read more

Programming for Patrons Who Love the Cold

| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more