Daunted by Data? You Got This!

| By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you–library culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I’ve also seen that not only are libraries great sources of information, … Read more

Libraries and the Business Community: A Success Story

| Originally published by EveryLibrary | Libraries exist to help people succeed, and the business world is no exception. Many aspiring business owners got their start in a public library, whether through researching how to write a business plan, attending a class on Quickbooks, or developing a marketing list using the library’s electronic resources. The following … Read more

Programming for Patrons Who Love the Cold

| By Fred Zimmerman, Product Manager, Analytics On Demand | Analytics On Demand helps libraries achieve their strategic priorities by applying state-of-the-art data analytics tools, running on the highly-regarded Alteryx platform. Analytics On Demand blends data exported from the library ILS, in a simple spreadsheet form, with detailed household-level demographic and psychographic data from many sources … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more

Driving Decisions with Data

How can you ensure your library’s goals and initiatives support households in your community? This past July we sat down with Jason Kucsma, deputy director at Toledo Lucas County (Ohio) Public Library and 2017 Library Journal Mover and Shaker, to provide his thoughts on libraries measuring up. Grab some coffee and listen as Jason discusses … Read more

Introducing the New DemographicsNow

A new look and additional functionality are coming to the popular resource that provides small business owners and researchers with actionable demographic, company and residential data. Beginning this fall, users will experience a new, mobile responsive, easy-to-browse interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. The new DemographicsNow and DemographicsNow: Business & People … Read more

Introducing: The Dashboard

A new tool has been added to Analytics On Demand. It’s called the dashboard. What is the Dashboard? The Analytics On Demand dashboard gives users the ability to transform patron data and drill down into rich visuals. Best of all, once the three apps needed for the dashboard output are acquired by the library, it’s no … Read more

Data-Driven Decision Making Ideally Locates New Library Construction

Posted on May 9, 2016

When Dedham Public Library realized the time had come to replace both its 19th century main library and early 20th century branch, the primary question was, where is the best place to construct a new library to meet the needs of our 21st century patrons?

A professional librarian with more than four decades of experience in public and academic libraries was called upon to help answer the question. Mary Ann Tricarico, BA, MLS, MA, DA, began researching, tabulating and analyzing information to create a strategic planning document to optimally locate the new construction. “All my career I’ve been involved in answering complex questions about communities, patron populations, borrowing patterns and usage data – all hand- calculated and hand-tabulated,” she says, noting that it’s an expensive and time- consuming activity.

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Gale Products Named Finalists for 2016 SIIA CODiE Awards

Posted April 25, 2016

by: Meghan C. Olivier

The 2016 CODiE Awards, presented by the Software & Information Industry Associations (SIIA), have recognized three products from Gale, a part of Cengage Learning:

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We Love Analytics!

Posted on February 19, 2016

We love our work on the Gale Databases team, as we continuously add informative and engaging new content – this includes keeping up with the latest current events (World History In Context, Global Issues In Context), health news (Science In Context, Health and Wellness Resource Center), business developments (Business Insights), and topics being studied in school (Student Resources In Context, Research In Context, Kids InfoBits), to name just a few.

But we also love finding out how the content is actually used in these databases once we load it – and we look at many metrics, including:

  • Top Searches
  • Top Media
  • Most Popular Articles and Journals
  • Number of Users
  • And many others

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