DemographicsNow

Gale Business: DemographicsNow Scores Big with ccAdvisor

| By Gale Staff | A powerful online resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers—making it ideal for gaining consumer and market insights. Recently, ccAdvisor published a review of Gale Business: DemographicsNow, giving it a 4.13/5 composite score! “Gale Business: … Read more

Seven Tips to Jump Start Your Small Business

| By Gale Staff | As part of National Small Business Week, the U.S. Small Business Administration (SBA) takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and community members from all 50 states and U.S. territories. Every day, they’re working to grow small businesses, create 21st century jobs, drive innovation … Read more

Libraries and the Business Community: A Success Story

| Originally published by EveryLibrary | Libraries exist to help people succeed, and the business world is no exception. Many aspiring business owners got their start in a public library, whether through researching how to write a business plan, attending a class on Quickbooks, or developing a marketing list using the library’s electronic resources. The following … Read more

Mid-Continent Public Library Offers New Tools for Entrepreneurs

| Originally published by Starland News, sponsored by Mid-Continent Public Library | With more than 30 libraries in the Kansas City region, the Mid-Continent Public Library offers entrepreneurs a wealth of tools beyond books on shelves. From databases to software to an array of events, MCPL provides a trove of information to better build a … Read more

Location, Location, Location

| By Holly Hibner | I’ve mentioned in a few of my previous posts that my husband is opening a brewery. They’re almost there, and should open soon! There has been a lot of research needed throughout the project, so we have made good use of many Gale databases. DemographicsNow is one we’ve used extensively. … Read more

Developing a Faster Roadmap to Your Patrons

| By Liz Mason, Vice President of Product, Gale | At Gale, we understand that it’s important for today’s libraries to bring trustworthy digital content into the natural workflow. To help you achieve that goal, we are rolling out a number of new releases designed to make it easier for discovery and access to Gale content … Read more

Introducing the New DemographicsNow

A new look and additional functionality are coming to the popular resource that provides small business owners and researchers with actionable demographic, company and residential data. Beginning this fall, users will experience a new, mobile responsive, easy-to-browse interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. The new DemographicsNow and DemographicsNow: Business & People … Read more

8 Ways To Give Local Businesses An Edge

Who Needs Business School? The Hidden Startup Resources at your Local Library

Posted on January 25, 2016

These robust assets allow libraries to replace multiple product subscriptions with one affordable resource your users will return to time and again for business information. Small business owners can compile a variety of reports—standard and custom—that will help them make informed decisions. DemographicsNow: Business and People helps boost your local economy by providing:

1.  Customer upload and data blending — Users can obtain Census block-group demographic data, maps, and more on their actual customers. Other eyeopening data is also available for B2B businesses.

Read more8 Ways To Give Local Businesses An Edge

Entrepreneurs Lack the Resources Necessary to Start Successful Businesses

Public Libraries support local business

Librarians can find themselves in difficult positions when budding entrepreneurs, in search of answers that may determine the SteveAssarianfate of their businesses, rush into the library. Steven Assarian, a business librarian at Grand Rapids Public Library, remembers well the day he found himself in such a situation. “An entrepreneur obviously interested in serving tourists came in and asked very specifically whether a particular town was a resort town,” Assarian recalled.

Not only is it Assarian’s job to provide consultation for entrepreneurs in need of business plans, but he’s also responsible for teaching business research techniques to classes of between 10-20  people. The ability to locate and use relevant information during the formation of a startup is a determining factor in whether the business will succeed. The pressure on librarians like Assarian to link entrepreneurs with current and rich data can be great.

“Usually these are people who really need help,” Assarian said. “They just don’t know what’s available or where to begin the process.”

Read moreEntrepreneurs Lack the Resources Necessary to Start Successful Businesses

New Reports and Enhancements to DemographicsNow

DemographicsNow Public Library Business Resource

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People  have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

  • New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

Read moreNew Reports and Enhancements to DemographicsNow