Introducing the New DemographicsNow

A new look and additional functionality are coming to the popular resource that provides small business owners with actionable demographic, company, and residential data. Beginning May 31, a preview is available in the product to the enhanced user interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. By simply clicking the “Preview New Look” … Read more

8 Ways To Give Local Businesses An Edge

Who Needs Business School? The Hidden Startup Resources at your Local Library

Posted on January 25, 2016

These robust assets allow libraries to replace multiple product subscriptions with one affordable resource your users will return to time and again for business information. Small business owners can compile a variety of reports—standard and custom—that will help them make informed decisions. DemographicsNow: Business and People helps boost your local economy by providing:

1.  Customer upload and data blending — Users can obtain Census block-group demographic data, maps, and more on their actual customers. Other eyeopening data is also available for B2B businesses.

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Entrepreneurs Lack the Resources Necessary to Start Successful Businesses

Public Libraries support local business

Librarians can find themselves in difficult positions when budding entrepreneurs, in search of answers that may determine the SteveAssarianfate of their businesses, rush into the library. Steven Assarian, a business librarian at Grand Rapids Public Library, remembers well the day he found himself in such a situation. “An entrepreneur obviously interested in serving tourists came in and asked very specifically whether a particular town was a resort town,” Assarian recalled.

Not only is it Assarian’s job to provide consultation for entrepreneurs in need of business plans, but he’s also responsible for teaching business research techniques to classes of between 10-20  people. The ability to locate and use relevant information during the formation of a startup is a determining factor in whether the business will succeed. The pressure on librarians like Assarian to link entrepreneurs with current and rich data can be great.

“Usually these are people who really need help,” Assarian said. “They just don’t know what’s available or where to begin the process.”

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New Reports and Enhancements to DemographicsNow

DemographicsNow Public Library Business Resource

Posted on June 30, 2015

Both DemographicsNow! and DemographicsNow! Business and People  have new tools and new EZ reporting great for start-ups and small business.

Enhancements to DemographicsNow include the following:

  • New EZ Report: Sizing Your Market— Calculates the market size based on geography selections and expenditure variables to see which local areas may have a need for a certain type of business.
    • User inputs up to 25 geographies and a customized Census Area Projections and Estimates (CAPE) variable tree with current year estimates and 5 year projections.
    • The output report contains:
      • Bar chart comparing the average expenditure ($) of user selected geographies
      • Number of households in the geography
      • Average expenditure per household
      • Market Size
    • Users can now save and upload report templates with custom variables.
    • Users can edit report titles that display on the preview screen and the downloaded version of a custom report.
    • Link to CAPE variables spreadsheet.
    • Thematic coloring default turned off.

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New Customer Data Upload Feature for DemographicsNow! Business and People

DemographicsNow Public Library Business Resource

Now, business researchers and  small business owners can be even savvier with more customer knowledge.  A new feature within DemographicsNow! gives your users the ability to upload their customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments!

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