Upcoming Webinar: Raise Your Data Analytics Aptitude

| By Gale Staff | How important is data in helping public libraries meet their goals and objectives? Many directors and staff say it’s essential. But it can still be challenging to find the most effective tools and methods, and encourage staff to use available data and gather insights. So where should you start? Register … Read more

Digital Humanities Summer Institute 2019: Product Manager Reflections

| By Maggie Waligora, Product Manager II | I had the opportunity to attend the Digital Humanities Summer Institute (DHSI) at the University of Victoria last month. If you’re not familiar with DHSI, it’s a two-week-long series of digital humanities (DH)-centric workshops that are organized and led by practitioners within the global DH community. The … Read more

Daunted by Data? You Got This!

| By Lisa Novohatski, Marketing Analytics Consultant, Gale | No surprise to any of you–library culture is focused around information. Working alongside librarians for the past five years has helped me to understand how this culture both empowers staff and the communities it serves. I’ve also seen that not only are libraries great sources of information, … Read more

Free Analytics On Demand Webinar

| By Gale Staff | When your library has accurate, up-to-date data about who is and isn’t using your library, there’s no limit to the insights you can gather and actions you can take. Join us, and Booklist, on August 9 at 2 p.m. (EST) for a free webinar where panelists will discuss how they … Read more

Now Offering: Library Analytics with Free Tableau Output

With demographic data on who is and who isn’t using your library, you can develop programming and collections to better target populations and allocate resources more efficiently—maintaining your library’s prominent status in the community. An innovative new feature, available with the Analytics On Demand dashboard, provides users with a file that can be easily shared with … Read more

How to Manage 71 Experian Mosaics as Library Patron Profiles

| By Heather Hoffman, Digital Content Coordinator, Toledo Lucas County Public Library | In 2016, the Toledo Lucas County Public Library developed a new strategic plan with three focus areas: Support essential literacies Foster a culture of innovation and leadership Strengthen our community engagement Strengthening our community engagement had always been a focus for the Library, … Read more

A Spotlight on 21st Century Skill Sets and How the Education Industry is Emerging to Meet the Demands

| By Chitraa Sridharan | In the rapidly changing market place today, it is becoming increasingly evident that workplaces need workers who are just not proficient with the core skills but also with people who are prepared to solve complex problems and adapt to changing environments using their 6C (Communication, Collaboration, Critical thinking, Creative innovation, … Read more

Driving Decisions with Data

How can you ensure your library’s goals and initiatives support households in your community? This past July we sat down with Jason Kucsma, deputy director at Toledo Lucas County (Ohio) Public Library and 2017 Library Journal Mover and Shaker, to provide his thoughts on libraries measuring up. Grab some coffee and listen as Jason discusses … Read more

Using Search Quality Metrics to Fix a Problem Part 2

| By Charlie Close, Gale Data Scientist | Most of Gale’s products are built around users searching Gale content. For example, a user might search World History In Context for “Bastille Day” to find articles about the French Revolution. Giving high-quality search results is a big part of taking care of our users. In a previous … Read more

Introducing the New DemographicsNow

A new look and additional functionality are coming to the popular resource that provides small business owners and researchers with actionable demographic, company and residential data. Beginning this fall, users will experience a new, mobile responsive, easy-to-browse interface for DemograhicsNow and DemographicsNow: Business & People Library Edition. The new DemographicsNow and DemographicsNow: Business & People … Read more