Introducing: The Dashboard

A new tool has been added to Analytics On Demand. It’s called the dashboard. What is the Dashboard? The Analytics On Demand dashboard gives users the ability to transform patron data and drill down into rich visuals. Best of all, once the three apps needed for the dashboard output are acquired by the library, it’s no … Read more

Marketing the Virtual Library with the Wizard

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.”  -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest.  In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer.  Herein lies the challenge. How do libraries market their evolving services to their communities?

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