Curious whether households in your community would read a library mailing? Individuals with a history of mail-order buying are twice as likely to respond to a promotion as someone who has never purchased by mail. Now the Analytics on Demand Patron Profiles app contains more details around households who have purchased merchandise, magazines or services by mail or have responded with contributions to charitable and nonprofit appeals.
New Buyer Data
Fifteen categories were added to the existing multi-category buyer information. This additional Mail Order Responder (MOR)-Bank data including: