| By Gale Staff |
Nearly half of all U.S. workers are employed by small business owners.1 That means 60.6 million workers, their families, and the local economy depend on the success of small businesses.
Under ordinary conditions, the survival rate for small businesses after five years is only 48 percent and decreases significantly over time.2 In extraordinary times of crisis, like the one we’re facing now, small businesses are hit the hardest. For Black- and immigrant-owned businesses, the chance of recovery from a natural or economic disaster is even smaller. Your community needs timely help and services.
But what if your library doesn’t have a business librarian on staff and you don’t feel you have the expertise to answer business-related questions? The good news is, you don’t need an MBA to engage your business community and deliver a road map for success. Join Gale and Library Journal for an in-depth webinar led by two librarians who have made supporting small businesses a priority. They’ll guide you through the process of creating innovative programming, strengthening outreach efforts, fostering partnerships with business service providers, and offering digital resources that will give small businesses the best chance for success and growth.
No MBA Required: How to Engage Your Business Community
Sponsored by Gale and Library Journal
Tuesday, January 19, 2021, 2:00 PM ET
- Natalie Cannestra, Business and Career Librarian, Brooklyn Public Library
- Trevor Winn, Business and Marketing Librarian, Clarkston Independence Library District
Register for this event today and begin making a big impact on small businesses. You’ll also see a brief demonstration of Gale Business: Plan Builder. This self-guided planning tool provides step-by-step support for new entrepreneurs and established businesses. Plus, it can be integrated with many of the Gale Business products your library may currently offer.
Attendees can download the 18-page copy of No MBA Required: A Library Action Plan for Engaging with the Business Community.
Gale Business Suite of Resources
Gale Business: Plan Builder – Brings together the information, tools, and templates needed to move startups through the entire business development cycle and helps established businesses plan for growth and long-term success. Learn more >>
Gale Business: DemographicsNow – Connects users with actionable demographic, company, and residential data in targeted geographic locations to support market research and business-planning activities. Learn more >>
Gale Business: Entrepreneurship – Maps to the four key stages of business planning: plan, fund, start, and manage. This resource covers all major areas of starting and operating a business and includes nearly 1,000 sample business plans. Learn more >>
Gale LegalForms – Provides state-specific, customizable forms for supporting legal tasks relevant to business owners, such as filing for patents and trademarks, licensing, developing leases, creating bills of sale, delegating power of attorney, and more. Learn more >>
Request trial access to any of these Gale Business resources.
1. U.S. Small Business Administration Office of Advocacy, 2020 Small Business Profile.
2. U.S. Small Business Administration Office of Advocacy, Frequently Asked Questions, October 2020.
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