By Carrie Stefanski
Gotcha, noddies! That’s what they call those who are tricked on April 1, in England. Although the Thorndike bathroom ad was an actual (ingenious) idea, Gale will not be using it at the next trade show. Some good ideas are best left as ideas, or, when timed right, April Fool’s jokes.
By Harmony Faust
Gale has a long history of sponsoring different events and programs for our library partners at the various tradeshows we attend throughout each year. We love to throw a good party and often sponsor opening receptions, luncheons and of course, the busses at ALA Annual.
Read moreHave Our Advertising Efforts Stalled? Share Your Thoughts on Gale’s Newest Campaign