High-demand, bestselling titles meet the immediate needs of a large group of patrons. They’re the sparkly gold dust that attracts attention and draws in readers. But beneath that top layer of new titles are the “midlist” titles – the majority of all published works. In this group is where emerging authors, alternative and esoteric titles, and a much broader selection of works live. These are the titles chosen by libraries focused on providing a rich collection that encourages readers to look beyond the “shiny” titles.
By Jennifer Albers-Smith
When it comes to student and instructor perceptions about academic libraries and research, some interesting insights are revealed – as well as lot of questions.
In spring 2015, Gale’s parent company, Cengage Learning, issued its Engagement Insights survey to some 3,000 students and nearly 700 professors, gathering feedback on different topics including how both audiences valued the library, how they often they took advantage of its resources and more.
Get 20% any title from IGI Global on GVRL! Offer valid through December 31, 2014 is good on any title from Cyber Tech Publishing, Idea Group Inc, IGI Global, Information Science Publishing, Information Science Reference, IRM Press, or Medical Information Science Reference. Please contact your Gale Sales Representative for details or to place an order!
In this post, Nick Newcomer, Director of Marketing and Design at IGI Global, provides some background about the company, their publishing strategy, and why their titles on GVRL are valuable to your library.
By Harmony Faust
Samantha Cole, an editorial intern for Fast Company magazine, just gave your library a present—did you accept it graciously and immediately put it to good use? If not, you might be missing out on an opportunity to leverage the gift of free advertising. Keep reading; it’s not too late.
Cole’s article, “Who Needs Business School? The Hidden Startup Resources at your Local Library,” perfectly tells the value story of public libraries and specifically, how you support local entrepreneurs and foster economic growth. Do you ever read or hear something and think to yourself, “I couldn’t have said it better myself!”? This is one of those moments. What Cole has explained about libraries—and how she has explained it—is evidence-based and right on point.