By Pat Coryell
As the Vice President and Publisher over GVRL, I focus my time immersed in market research, customer feedback, and user testing data to best understand the gaps and pain points in today’s eBook landscape, as well as identify the gains Gale might deliver to our library customers and users.
I’m often in problem-solving mode, as we and our customers across academic, public, and school libraries, take on the many challenges involved with shifting to meet evolving user needs brought about by changes in student/community demographics, differentiated learning styles, and the introduction of new technologies.