Randomly select 20 strangers and ask them what they think about their local public library. You’re likely to get 20 different answers, and most of them are probably not what you want to hear. As we think about who we are, what we do and, more importantly, what our brand is, chances are that our customers think we’re about books while we try to convince them that we’re so much more. After all, many of us loan games, do prom dress drives, teach punk-rock aerobics, partner with microbreweries (Edgar Allan Porter, anyone?), and offer 3D printing services. We push the envelope of what we loan and how we program for one reason and one reason only: to get people in the door so that they can discover what we really have to offer — ideas, inspiration, and access.
By Scott Steward
Welcome back to the Gale Technical Solutions blog series!
I thought it would be good to start with some of the basics. Today, I will be discussing Branding.
By. Scott Steward
Gale, a part of Cengage Learning understands that each library has its own set of unique needs, and what works for one library may not work for another. We know that in many cases the “one size fits all” approach to implementation is a compromise to what is just good enough. Instead of making you settle for what is just good enough, Gale wants you and your users to have the best possible experience using our products, and sometimes that requires a custom solution.
By Misty Jones
For libraries to remain relevant and effective, we need to define ourselves and set a direction and identity. At the heart of setting this direction is remembering our core services, while adapting to our evolving internal and external environment. It means remaining open to new opportunities not yet envisioned, but still remaining true to ourselves and what we represent. By establishing a brand, libraries can identify themselves and their importance and relevance to their community.
By Naomi Bates, Teacher Librarian, Northwest High School, Justin, TX
In today’s world of academics and reading, libraries are integrating with new technologies through 21st century tools. This trend can be seen not only through eBooks and databases, but also through the unique personality a library can create through publicity and online branding. Savvy librarians are ensuring their virtual presence through curation sites, online posters, infographics, and social media, most of which are free resources.
By Bethany Dotson
At the end of January, I had the unique pleasure to travel to snowy and frigid Chicago to interview Valerie Gross, President and CEO of Howard County Public Library (MD). We were there to discuss Valerie’s ideas, laid out most prominently in her book, Transforming Our Image, Building Our Brand: The Education Advantage.
By Harmony Faust
Join us for a live Twitter Chat with Valerie Gross, president & CEO of the Howard County Library System in Maryland (Library of the Year 2013) and author of the provocative new title Transforming Our Image, Building Our Brand: The Education Advantage.
Hear Valerie’s thoughts on how to keep your library essential, not optional, and chat with your colleagues about important issues like funding, branding and the perceived value of libraries today.