Business Stats You Can Compare Anywhere, Anytime

Posted on March 14, 2016

By Tina Creguer

Jay, a brash, young entrepreneur in the competitive field of mobile gaming app development, is putting the finishing touches on his business plan.  He already has appointments with potential investors, and he’s scurrying to pull together all the information they’ll grill him on.  Foremost on their minds will be viability of this new business and understanding the competitive landscape. He knows who his major competitors are, but needs help finding consistent data that will help him compare market share and descriptions.

There’s good news for Jay, and for anyone searching for comparative business stats.

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Getting to Know the Business of Business

Posted on March 4, 2016

By Tina Creguer

  • Jamie is a new marketing manager for her company. She needs to find detailed information on companies in her field and get up to speed quickly about the competition.
  • Ali is graduating with his MBA with a concentration in finance in seven months. He doesn’t want to wait too long to identify potential employers. He’d like to begin to pinpoint companies in the industries that interest him most.
  • George, a veteran business analyst, has been asked to conduct a full review of a few key competitors’ revenue and forecasted growth for the president to use in an upcoming board meeting.
  • Jorge is a high school student doing a project on Fortune 500 companies in his state. He’d like to find out when the companies were founded, what they make, and where they operate.

In every case, there’s one resource that can connect patrons to the information they seek: Ward’s Business Directory.

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Media Is Ubiquitous…So How Do You Find the Right Ones?

line of folded newspapers

Posted on February 26, 2016

By Tina Creguer

24-hour news cycles.  News radio, news reels, news websites.  Hard news that breaks via social media.  Some say that media has created information overload on all channels of communication – the internet, TV, radio, podcasts,…you name it.

Media just ain’t what it used to be.

So, given the exponential growth of media sources in the Information Age, when people need to connect with broadcast media and publications—the ones that are really appropriate to them, where do they begin?

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Built by Association, Part II – Making (Local) Connections, Joining Forces

Posted on February 19, 2016

By Tina Creguer

Lizette is managing director of a non-profit organization focused on preventing prescription drug overdose – a growing health problem sweeping the nation and a particular problem in her county.  They have programs in hand ready to implement, but they lack funding and volunteers to make it happen.  She wonders if there are resources and groups close by with a shared interest that may be interested in joining forces on this topic.  But she’s not sure how to connect with them.

With Gale’s Encyclopedia of Associations: Regional, State and Local (RSL), Lizette can pinpoint valuable information for appropriate state, regional, and local groups from a comprehensive list of nearly 95,000 non-profit organizations in the US.  She can discover not only names and addresses, but get background information such as purpose, activities, conferences, membership dues, and much more.

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Built by Association – Making Connections, Joining Forces

Posted on February 12, 2016

By Tina Creguer

Pop quiz. Are these organizations real or made up?

  • 1904 World’s Fair Association
  • Medieval Academy of America
  • National Clogging Organization
  • National Space Club
  • American Association of Independent Music (A2IM)

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Update Your Collection with the Latest Editions of Two Best-Selling Directories

Posted on February 10, 2016 The Gale Directory of Publications and Broadcast Media, 152nd Edition is now available. Valuable to researchers seeking descriptions, contact information and advertising rates on print/online media worldwide, this directory now covers 53,000 listings. These include newspapers, magazines, journals, radio and TV stations and cable stations and systems. Publishing this month, the Encyclopedia of Associations–International Organizations, … Read more…

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