Posted on February 26, 2016
By Tina Creguer
24-hour news cycles. News radio, news reels, news websites. Hard news that breaks via social media. Some say that media has created information overload on all channels of communication – the internet, TV, radio, podcasts,…you name it.
Media just ain’t what it used to be.
So, given the exponential growth of media sources in the Information Age, when people need to connect with broadcast media and publications—the ones that are really appropriate to them, where do they begin?
Gale Directory of Publications and Broadcast Media simplifies the process for people seeking to connect with media sources. Whether they are students looking for internships, advertisers looking to purchase ad space/time, or business professionals seeking to share new information to selected media sources, this resource makes it easy to search, pinpoint, compile, and use information to reach the media sources most relevant to their needs.
Users will find descriptions, contact information, and advertising rates on print/online and broadcast media for some 53,000 listings for radio and television stations, cable companies, and print/online media companies, as well as more than 13,500 international entries. Each entry includes phone and fax numbers, e-mail addresses and website URLs, listing of key personnel, and much more.
Professional indexing helps users narrow searches by subject, master, keyword, regional market, publisher, and more. When you bring this resource to your library, you can offer it to patrons in paper or eBook; making it accessible 24/7.
And because information can be downloaded from the online version, users can easily create targeted mailing lists to reach the media groups that apply to them.
Want to help your patrons find the media information they need? Request a free trial of Gale Directory of Publications and Broadcast Media and other great GDL directories today.
About the Author
Tina has been a library fan-girl since childhood, when she visited weekly with her family. She can be found many mornings standing outside her hometown library at opening time, waiting to nab a study room.
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