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Data-Driven Marketing: Know Your Community

Analytics tool for Public Libraries

By Gerry Sawchuk

It’s impossible to attend a conference or read a library magazine today without hearing about data-driven decision making, big data, and measuring outcomes. Amidst the increasing “noise” around any trending topic, it can be hard to determine what it means for you and what tools are available to help gather and analyze data—here are some details to help you get started.

Do Analytics Really Matter?

“Big data” and “analytics” are buzzwords for good reason. Businesses in other industries have relied heavily on consumer demographics and data analysis for years. Research shows that businesses that leverage data analytics have stronger financial performance, are able to make better decisions more quickly, and are more likely to execute those decisions as intended.

Why does this matter to you? Libraries are not businesses, right? Many libraries are understandably sensitive to being compared to for-profit businesses. Consider for a moment though, that as a library, your products are the content and services you provide, and that your customers are your patrons. Profit aside, libraries have much to gain by leveraging data to retain and grow customers. Quite simply, there is an opportunity to be better positioned to meet the needs of your patrons.

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Featured Publisher: Rourke Educational Media

An ongoing look at partner publishers available through GVRL

By Geoff Schwartz

Rourke Educational Media (Rourke) has been publishing eye-catching, engaging nonfiction children’s books that comply with national curriculum standards since 1980.

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Weekend Travel Reads

Large Print Book on a Beach

By Holly Hibner and Mary Kelly

You’re going away for the weekend. You have a few hours to kill on the plane, or maybe in the car, and you love to read. You don’t want to think too much, though – after all, you’re on vacation!  You need a book you can devour in a weekend. What’s it going to be? Here are some suggestions for quick, light reads perfect for vacation.

The Guernsey Literary and Potato Peel Pie Society by Mary Ann Schaffer and Annie Barrows (2008)
History buffs will find this short work of fiction (274 pages) a perfect vacation read. German-occupied Guernsey Island during World War II is the setting, and the characters are a lovable, eccentric group who form a literary club. A writer named Juliet is intrigued by their society, and joins them on Guernsey Island. Her letters detail her experiences with people who become true friends, and their struggles during the occupation of their home during the war.

Big Girl Panties by Stephanie Evanovich (2014)
There’s something for everyone on this list! Fans of chick lit, gossipy style, and a little (ok, a lot…) of sexy romance will enjoy this quick read. Holly Brennan, a young widow, hooks up with a trainer to get her into shape. Of course, there is undeniable chemistry between them! This one is not recommended for a family car ride audio book! Load up your e-reader and bring a fan, because this one is hot, hot, hot! Perfect for the beach!

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The History of Transcontinental Travel: The Unknown Horizon

American Progress, by John Gast, 1872. Chromolithograph published by George A. Crofutt. Source: Prints and Photographs Division, Library of Congress.

By Ryan Price

John Gast was a painter based in Brooklyn when he was commissioned to paint this picture for George Crofutt, a publisher of a popular series of western travel guides. The images Gast put to canvas represent a historical timeline of transportation technologies up until 1872 when the painting was completed. The Indian travois, the covered wagons, Pony Express, overland stage and the three railroad lines are not only progressively pushing one another forward (from East to West) but also driving the indigenous inhabitants — buffalo, bear and Native Americans — almost literally off of the painting. In the wake of this expansion are the tall ships in the Atlantic. Meanwhile, Columbia (a personification of the United States) guides the way, holding a schoolbook in one hand while stringing telegraph wire with the other. The imagery is a vivid and dynamic telling of not only the history of westward expansion but the future of it as well.

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When a Question Reveals a Collection

Ms. Valentine, do you have a book on the Greek alphabet?

Why, yes. Yes I do.

It’s Camp Read a lot time, and I can hear children at the picnic table, their voices raised to that particular shrillness that usually means an argument is about to boil over. There’s activity over at the fishing pond, too – but I don’t have a line of direct sight to the lines to see if anyone is swinging them…ah, no swinging yet. But I have, I estimate, about forty seconds to help you find a book on the Greek alphabet. After that, who knows what will happen with the fishing lines and the picnic argument.

You walk over to the foreign language collection in the 400s, perhaps the shelf I am prouder of than any other in this collection of 14,000 items. I built it from nothing, almost. We needed materials for our ESL students.

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