By Daniel Marano
At Gale and Cengage Learning, we conduct hundreds of user studies in any given year. In each study, we talk to and observe dozens of users as we iteratively design or modify our resources and tools. We have been doing and learning from this user-centered design approach for years now, and have a centralized user experience department that conducts this research for the entire organization.
What this traditional form of user-centered design leaves out, however, are certain types of longitudinal data, and the evolving habits and technologies that a student moves through over time. That’s why last year we launched a novel new research study called 21 Voices.