social media Archives | Page 2 of 2 | Gale Blog: Library & Educator News

Keeping the Little Deuce Coupe Running Strong

February 23, 2015February 2, 2015

America has a serious love affair with cars. According to The World Bank, there are 786 motor vehicles per 1,000 people in the US – the highest ratio in the world. The birthplace of mass automobile manufacturing remains its stronghold. And for a large number of car-owners, maintaining and servicing their own vehicle is part of the fun; for others, it’s a necessity.

For patrons looking for do-it-yourself auto repair and maintenance information, you can’t beat the venerable Chilton’s repair manuals. Car-lovers have depended on these sources for dependable, up-to-date information since Kaisers roared down the street. Today auto enthusiasts of all skill levels can access auto repair information in ChiltonLibrary, the continually updated online resource.

Marketing the Virtual Library with the Wizard

September 24, 2018January 13, 2015

By Nick Schultz

I’m lucky. Through my role with Gale Customer Care, I have the privilege of providing consultative services to the People’s University – many call this their local library – and the unsung heroes they employ on their journey to the betterment of society. After engaging with public librarians for the better part of two years, I think the following quote highlights the contrast between a librarian’s ideal library patron, Virginia Woolf, to the current reality.

“I ransack public libraries, and find them full of sunk treasure.” -Virginia Woolf

As much of a modernist as Woolf was – I’m sure she’d be shocked to discover the virtual stream of information that exists in today’s world. The truth is most library patrons don’t allocate hours of time to “ransack” a library’s website troving for an online resource treasure chest. In fact, according to a recent study done by Pew 91% of Americans think public libraries are important to their communities, yet 80% of Americans say they don’t know what their library has to offer. Herein lies the challenge. How do libraries market their evolving services to their communities?

Posters, Social Media Images, Widgets, and More to Promote eBooks

June 11, 2018January 6, 2015

Research Matters. And how you share that message to promote GVRL eBooks matters, too. We’ve created a number of tools to help you promote your library’s GVRL collection to your community. Feel free to download, order, print, distribute, and modify to meet your needs.

Posters
We focused the poster series on some of the most common eBook content. Each poster is available in two sizes 8.5″ x 11″ and 12″ x 18″. Click the thumbnails to enlarge and print yourself. Or, order and customize in Gale Promo!

Health
Cooking
Teen Issues

Electronic Resources – Marketing on a Shoestring

February 26, 2018November 3, 2014

Public Library Marketing on a Shoestring

By Sally Dewey

As the Electronic Resources Manager, an important part of my job is promoting the resources we buy. I’ve actually had this job (under one title or another) since CD-ROM networks were around—back then we were just trying to alert the user in the building that we had something beyond books on the shelf. Then, in 1997, with web-based databases it was about the Library being the patron’s Information Home Page 24/7, or “Where it all Clicks.

Today, as public libraries are battling to stay relevant, we want to want to attract, snag, and entice patrons into discovering the wealth of resources we make available online. Why would we want to do that? To battle patron ignorance.

Posting About More than Books on Social Media

February 26, 2018September 23, 2014

By Vanessa Craig

It’s pretty common for public library Facebook feeds to be heavy on book content. This is great, but when 30% of library users say they know little or nothing about the services their library provides, it’s important to promote digital resources on social media channels too.

Rosanna Johnson, marketing assistant at the Chandler Public Library, has done a stellar job sharing what her library has to offer. Not only has she posted web ads on the library’s Facebook page, but she has also linked eResources to other city events and clubs.

How Somers Library Uses Social Media

June 5, 2014April 9, 2014

By Valerie Herman

Social media offers an opportunity that intersects beautifully with the librarian’s role; after all, curating information and disseminating it to the public is what we have always done, but now we can do it faster, better, and more extensively.