Analytics On Demand Marketing Action

New Marketing Action Analytics On Demand Apps for Patrons and Non-Patrons

Create meaningful outreach programs to targeted segments of your community

Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.

Take marketing action! Watch a short video to learn how the apps can help your library.


There are two Marketing Action apps available! Both reveal demographic insights, show households on maps, and export addresses in the easy-to-use Excel format. Select which group you’d like to target:

  • Patrons—Send targeted direct mailings or emails (if you library collects that information). Your campaigns to cardholders are unlimited with this app.
  • Non-Patrons—Reach out to potential new cardholders with messages tailored to their demographics, lifestyle, and interests.

How the apps work

First, run the analysis to customize who you want to target based on Experian’s Mosaic consumer segments, household income ranges, presence of children, length of residence, and dwelling type. You can also filter by date range and see households on a map.

Next, upload the analysis file to export your outreach list of household addresses, formatted in Microsoft Excel.


All Analytics On Demand apps are affordably priced and can be re-run to evaluate how your library is doing and what you can do next. View sample reports from any of the apps today!

To ask your Gale representative about pricing information and customization options, call 1-800-877-4253.

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