Why Advocacy Matters for Public Libraries

Posted on May 31, 2016

By Rhonda Sewell 

Long gone is the notion of public libraries lingering in the shadows and doing little to advocate their value to their communities and promote their many offerings, programs, and activities. Advocacy and unapologetic promotion of our transformative systems is now a major priority. Such ideas hold a sacred place in our discussions surrounding public service, strategic goals, funding, construction, marketing, and digital implementation for libraries. Even the Twittersphere of endless hashtags has transitioned from reading sentiments to action items and rallying statements such as #LibrariesMatter, #LibrariesTransform, and #SaveOurLibraries.

Because doing more with less is a reality for public libraries, especially as competition for funding sources and customer demands increases, advocacy matters now more than ever.  “Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up to date, is critical to the success of libraries,” states the Public Library Association (PLA)[i].

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Using Data to Better Serve Your Community

Once you know exactly who is and isn’t using its products and services, you can affect change and focus outreach and collections based on real community data. Learn how Sacramento Public Library uses powerful insights from Analytics On Demand to make collection decisions, inform staff, and market to targeted groups. Register now >>  Panelists Amy … Read more…

Understanding (and meeting) Community Needs
with Analytics On Demand

Mussman, Amber-2By Amber Mussman, Community Relations Manager, Cedar Rapids Public Library

Public libraries in the 21st century are regularly faced with the question of relevance. They fight an ongoing battle for funding, loss of staff, and a constant lack of resources. In 2015, with two brand new libraries open and a very new director in place, the Cedar Rapids Public Library realized that in order to continue to be successful we must focus our efforts on meeting our community needs and telling our story.

In order to be able to accurately respond to the needs of our patrons, we needed to have the right tools. Analytics On Demand offers us the ability to use real data to drive our programming, marketing and strategic planning. Through the use of Patron Profiles, we are able to understand how our library is aligned with the community as well as find opportunities for growth.

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Bringing the Power of Business Analytics to Canadian Libraries

Analytics On Demand Canada

By Tina Creguer

“In God we trust. All others must bring data.”
– W. Edwards Deming, famed statistician, professor, author

Every day, businesses across Canada use sophisticated data analytics to understand, predict, and gain insight into their customers’ behavior. But why should businesses have all the fun? Libraries have goals and missions to accomplish, and they, too need to understand their customers, er, patrons.

Gale now offers powerful new tools for Canadian libraries that will help them gain deep insight into patrons and improve the day-to-day decision-making and strategic planning. By tapping into your library’s existing data and combining it (in a secure environment) with demographic data using Environics’ PRIZM5 lifestyles profiles, Analytics On Demand helps you learn more about patrons, from income and life stages to online behaviors and preferred social media channels.

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