New Titles Added to the InfoTrac Collections in January 2015

The titles below have been recently added and can be located in the product using Basic or Advanced Search forms. Titles can be found via Browse Publications within two weeks. For complete coverage information please see the product title lists.

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Responsive Design (and more) Coming to Gale Products

Have you ever muttered disparagingly about a website or app that doesn’t look or behave the way you expect it to?  Does it frustrate you when icons don’t make sense to you, or when you can’t find navigation aids?

We hear you.  And that’s why we’ve initiated a whole range of improvements that make a huge difference in user experience in GVRL, InfoTrac, and In Context* resources, including the PowerSearch platform as well as Genealogy Connect, Twayne’s Authors Online and Scribner Writers Online.  The enhancements are coming April 2nd.

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Public Libraries Get a Boost with Targeted Marketing and Data Analysis

By Kristina Massari

New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems

Public libraries face challenges demonstrating their value to the communities and stakeholders they serve – just 22% of Americans say they know most or all of the services provided by their public library. To help libraries overcome these barriers, Gale, part of Cengage Learning, has added three new applications to Analytics On Demand, the first affordable big data analytics solution for public libraries. The new apps, Marketing Action (for Patrons and Non-Patrons) and Branch Insights, help libraries deploy targeted direct marketing programs to current and prospective library users, as well as better understand how existing patrons are interacting with individual branches across a system.

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Minor Changes to Gale Artemis: Primary Sources for a Smoother Experience

Later today, you’ll notice we’ve made a few updates to Gale Artemis: Primary Sources and the resources it contains. These updates should overall create a smoother experience with greater clarity for all users.

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